Title Analiza ponude i potražnje u automobilskoj industriji
Title (english) Supply and demand analysis in the automotive industry
Author Nina Kavčić
Mentor Daniel Tomić (mentor)
Committee member Saša Stjepanović (predsjednik povjerenstva)
Committee member Daniel Tomić (član povjerenstva)
Committee member Dean Učkar (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2021-09-22, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Microeconomics
Abstract Automobilska industrija je globalna, profitabilna i brzorastuća industrija. Od prvih automobila u 19. stoljeću do danas, industrija je prošla kroz niz transformacija i prilagodbi zahtjevnom tržištu. Središta moći automobilske industrije dugo su bile SAD, Njemačka, Francuska i Japan. U novije vrijeme proizvodnja automobila osnažena je u dalekoistočnim zemljama, Kini, Južnoj Koreji i Indiji. Analiza ponude i potražnje u automobilskoj industriji potvrdila je dvije hipoteze: (1) ponuda prati potražnju i obratno; sukladno kupovnoj moći u zemljama s jakim gospodarstvom veća je potražnja za novim automobilima, a u gospodarski slabijim zemljama, povećana je potražnja za rabljenim vozilima; (2) na ponudu i potražnju utječu financijske krize, kao i aktualna zdravstvena kriza uslijed pandemije Covida 19. Ciklička automobilska industrija reagira na promjene makroekonomskih pokazatelja, pa povećanje agregatnog dohotka povećava kupnju automobila, jednako kao i niže kamate na kredite za nabavu automobila. Potražnja ovisi o cijeni automobila, prihodima i preferencijama kupca; a ponuda o fiksnim troškovima, širenju i tranziciji proizvodnje, nabavnom lancu, cijenama auto dijelova, cijeni rada i kvalifikacijama radne snage. Republika Hrvatska je nova u automobilskoj industriji (Rimac Automobili). Budućnost industrije ovisi o ulaganju u istraživanje i razvoj, o inovacijama i tehnološkom napretku, koji nalažu brigu o okolišu. Traži se proizvodnja u cirkularnoj ekonomiji, a za tržište se planira veća proizvodnja hibridnih, električnih i autonomnih vozila.
Abstract (english) The automotive industry is a global, profitable and fast-growing industry. From the first cars in the 19th century to the present day, the industry has undergone a series of transformations and adaptations to the demanding market. The centers of power of the automobile industry have long been the United States, Germany, France and Japan. More recently, car production has strengthened in the Far East, China, South Korea and India. The analysis of supply and demand in the automotive industry confirmed two hypotheses: (1) supply follows demand and vice versa; in line with purchasing power, countries with strong economies are in greater demand for new cars, and in economically weaker countries, demand for used vehicles has increased; (2) supply and demand are affected by the financial crisis, as well as the current health crisis due to the Covid 19 pandemic. Demand depends on car price, revenue and customer preferences; and offers on fixed costs, expansion and transition of production, supply chain, auto parts prices, labor costs and labor force qualifications. The Republic of Croatia is new in the automotive industry (Rimac Automobili). The future of the industry depends on investment in research and development, on innovation and technological progress, which require care for the environment. Production in the circular economy is sought, and higher production of hybrid, electric and autonomous vehicles is planned for the market.
Keywords
automobilska industrija
ciklička industrija
proizvodnja
globalizacija
ponuda
potražnja
tržište
nabavni lanac
inovacije
hibridi
električna vozila
Keywords (english)
automotive industry
cyclical industry
production
globalization
supply
demand
market
supply chain
innovation
hybrids
electric vehicles
Language croatian
URN:NBN urn:nbn:hr:137:750026
Study programme Title: Economics Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2021-09-27 11:03:22