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undergraduate thesis
Internetski markting u hotelijerstvu
Pula: University of Pula, 2020. urn:nbn:hr:137:597499
Palajsa, Dorotea
University of Pula
Department of Interdisciplinary, Italian and Cultural Studies

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Palajsa, D. (2020). Internetski markting u hotelijerstvu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:597499

Palajsa, Dorotea. "Internetski markting u hotelijerstvu." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:597499

Palajsa, Dorotea. "Internetski markting u hotelijerstvu." Undergraduate thesis, University of Pula, 2020. https://urn.nsk.hr/urn:nbn:hr:137:597499

Palajsa, D. (2020). 'Internetski markting u hotelijerstvu', Undergraduate thesis, University of Pula, accessed 22 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:597499

Palajsa D. Internetski markting u hotelijerstvu [Undergraduate thesis]. Pula: University of Pula; 2020 [cited 2024 November 22] Available at: https://urn.nsk.hr/urn:nbn:hr:137:597499

D. Palajsa, "Internetski markting u hotelijerstvu", Undergraduate thesis, University of Pula, Pula, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:137:597499

Metadata
TitleInternetski markting u hotelijerstvu
Title (english)Internet marketing in hotel industry
AuthorDorotea Palajsa
MentorIva Slivar (mentor)
Committee memberTea Golja (predsjednik povjerenstva)
Committee memberIva Slivar (član povjerenstva)
Committee memberSanja Dolenec (član povjerenstva)
GranterUniversity of Pula
(Department of Interdisciplinary, Italian and Cultural Studies)
Pula
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Turizam je jedna od najrazvijenijih globalnih gospodarskih djelatnosti. Današnji ubrzani tempo življenja, svakodnevni stres, manjak slobodnog vremena te potreba za bijegom od svakodnevnih obveza utjecali su i na razvoj turizma, posebice hotelijerstva koje stavljajući naglasak na nove web tehnologije te razvojem sve kvalitetnije komunikacije posredstvom interneta, a posebice društvenih mreža poboljšava prodajne rezultate, brže popunjava smještajne kapacitete te osigurava usmene predaje o asortimanu proizvoda i usluga i kvaliteti istih. Internet marketing u hotelijerstvu posebno je djelotvoran jer sve aktivnosti precizno, brzo i efikasno usmjerava prema pojedincima i skupinama koje čine ciljnu skupinu pojedinog hotela, što omogućuje analizu rezultata poslovanja u stvarnom vremenu te u pravilu osigurava vrlo brzi povrat uloženih financijskih sredstava.
Abstract (english)
Tourism is one of the most developed global economic activities. Today's accelerated pace of life, daily stress, lack of free time and the need to escape from everyday obligations have influenced the development of tourism, especially hotels, which by emphasizing new web technologies and the development of better communication via the Internet, and especially social networks improves sales results, fills accommodation capacities faster and provides oral lectures on the range of products and services and their quality. Internet marketing in the hotel industry is especially effective because it directs all activities precisely, quickly and efficiently to individuals and groups that make up the target group of an individual hotel, which enables real-time analysis of business results and usually ensures a very fast return on investment.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:597499
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-02-03 07:33:26