Title Zdravstveni turizam u Republici Hrvatskoj Title (english) Health Tourism in Croatia Author Miran Učkar Mentor Aljoša Vitasović (mentor)Committee member Mauro Dujmović (predsjednik povjerenstva)Committee member Aljoša Vitasović (član povjerenstva)Committee member Tamara Floričić (član povjerenstva)Granter University of Pula Defense date and country 2020-05-18, Croatia Scientific / art field, SOCIAL SCIENCES Abstract Zdravstveni turizam danas sve više postaje selektivni oblik turizma koji je jedan od
potencijalno vodećih proizvodnih grupa globalnog turističkog tržišta, a naročito u regiji
Europe. Radi se o proizvodu koji danas na globalnoj razini iskazuje iznadprosječne
godišnje stope rasta, a trendovi starenja populacije i orijentacije na zdravi život ukazuju
da zdravstveni turizam ima potencijal postati jedan od glavnih motiva putovanja u
budućnosti. U okviru značajnih komparativnih prednosti Hrvatske za razvoj
zdravstvenog turizma, a koje prije svega podrazumijevaju kvalificiran kadar i općenito
dobru reputaciju zdravstvenih usluga, ali i konkurentne cijene, blizinu velikim emitivnim
tržištima, prirodne ljepote i povoljnu klimu, sigurnost zemlje kao i dugu tradiciju u
turizmu, moguće je ustvrditi da se radi o proizvodu s visokim potencijalom rasta i u
našoj zemlji.
Hrvatska je zemlja s veoma pristupačnim cijenama zdravstvenih usluga te je
vrlo atraktivna turistička destinacija sprirodnim ljepotama i prirodnim ljekovitim
čimbenicima koji datiraju već tisućljećima. U implementaciji zdravstvenog turizma
nerazlikovanje pojmova zdravstvenog i lječilišnog turizma vrlo je česta pojava iako su
t odva različita pojma. Lječilišni turizam je jedna od grana zdravstvenog turizma
Abstract (english) Health tourism today is increasingly becoming a selective form of tourism, one
of the potentially leading product groups of the global tourism market, especially in the
region of Europe. It is a product that today shows above average annual growth rates
globally, and trends in population aging and a healthy lifestyle orientation indicate that
health tourism has the potential to become one of the main motives for travel in the
future. Within the significant comparative advantages of Croatia for the development
of health tourism, which primarily include qualified staff and generally good reputation
of health services, but also competitive prices, proximity to large emitting markets,
natural beauties and favorable climate, country safety and a long tradition in tourism.
it is possible to state that it is a product with high growth potential in our country.
Croatia is a country with very affordable health care prices and is a very
attractive tourist destination with its natural beauty and natural healing factors dating
back millennia. In the implementation of health tourism, the distinction between health
and health tourism is a very common occurrence, although they are quite different. Spa
tourism is one of the branches of health tourism.
Keywords
zdravstveni turizam
Hrvatska
toplice
destinacija
konkurentnost
Keywords (english)
health tourism
Croatia
spa
destination
competitiveness
Language croatian URN:NBN urn:nbn:hr:137:105395 Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Type of resource Text File origin Born digital Access conditions Open access Terms of use Created on 2022-04-20 10:40:01
