Ever since the time of Sigmund Freud, man’s motivational system was under the magnifying glass of behaviorist scientists. The science of motivation began to develop in the 19th century, and its study continues to this day. Motivation and motivators are the most responsible internal forces that drive human behavior. The term related to the work and context of the organization, emphasizes that motivation is a complex of forces that initiate and retain a person at work in the organization. Motivation can be observed from the individual perspective and perspective of manager/leader. Managerial practice was often changed due to new findings about people's behavior and factors that determine it, specially when it comes to motivation and motivational factors of work and business behavior. Thanks to great contribution of motivational studys, various theories and strategies of motivation have been developed. Classic motivational tools are reward and punishment, however, theory proves that both can be counterproductive to an organization if not applied fairly and properly, and money that is highly positioned on the motivator scale can cause unwanted behavior. The importance of employee motivation is increasingly emphasized because organizations are realizing how big impact it has on the socio-economic performance of the organization, no matter what industry is about.