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master's thesis
Istraživanje ponašanja korisnika fitness proizvoda
Pula: University of Pula, 2021. urn:nbn:hr:137:390292
Džudžić, Armin
University of Pula

Institutional repository: Digital Repository Juraj Dobrila University of Pula

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Džudžić, A. (2021). Istraživanje ponašanja korisnika fitness proizvoda (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:390292

Džudžić, Armin. "Istraživanje ponašanja korisnika fitness proizvoda." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:390292

Džudžić, Armin. "Istraživanje ponašanja korisnika fitness proizvoda." Master's thesis, University of Pula, 2021. https://urn.nsk.hr/urn:nbn:hr:137:390292

Džudžić, A. (2021). 'Istraživanje ponašanja korisnika fitness proizvoda', Master's thesis, University of Pula, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:137:390292

Džudžić A. Istraživanje ponašanja korisnika fitness proizvoda [Master's thesis]. Pula: University of Pula; 2021 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:137:390292

A. Džudžić, "Istraživanje ponašanja korisnika fitness proizvoda", Master's thesis, University of Pula, Pula, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:137:390292

Metadata
TitleIstraživanje ponašanja korisnika fitness proizvoda
Title (english)Consumer Behavior Research Fitness Products
AuthorArmin Džudžić
MentorDragan Benazić (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
GranterUniversity of Pula
Pula
Defense date and country2021-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kupovina fitness proizvoda donekle može utjecati na zdravlje i kvalitetu života, naravno uz uravnoteženu prehranu. Vježbanje i tjelesna aktivnost također se može povezati s poboljšanjem kvalitete života, što potvrđuju mnoga istraživanja. Tema rada je “Istraživanje ponašanja kupaca fitness proizvoda”. Rad se sastoji od teoretskog i istraživačkog dijela. Teoretski dio obuhvaća ponašanje potrošača i njihove uloge u kupovini, razvoj prehrane i trenutne trendove te fitness kao cjelinu, gdje su obuhvaćeni neki najrazvikaniji fitness mitovi te fitness proizvodi koje danas možemo pronaći na policama trgovina. Istraživački dio rada se temelji na podacima koji su prikupljeni anketom, čiji je zadatak bilo upoznati se s kupovnim navikama potrošača vezanih za fitness proizvode, ali isto tako i aktivnostima ispitanika, što je ujedno bila i svrha ovog rada.
Abstract (english)
Purchasing of fitness products could have big impact on peoples health and life quality, of course with balanced diet. Training and physical activity could also relate to improving life quality, which many researches can confirm. Topic of this papir was “Customer behavior research of fitness products”, and it consists of two parts. The first part includes the theory, while in the second part the research was conducted on a sample of 102 respondents. Theoretical part describes customers behavior, diet development and current diet trends, which includes some of the fitness myths and fitness products which we can find in supermarkets. The second, research part of the paper, had the goal to show how many people are buying fitness products and how many of them are doing some physical activity, which was also this papers goal.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:390292
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2022-05-31 10:59:50