The subject of research of this final paper is the design and formation of strategies for entering international markets.. The purpose of this paper is to point out the importance of the company’s expansion into the international market and to recognize a number of benefits that international expansion can bring to the company’s bussines but also what needs to be done to penetrate the selected market and achieve a competitive existence there. The aim of the final paper is to present a designed exit strategy of the company HG SPOT d.o.o. for the selected international market in which is not present jet,and by performing an analysis of the specifics of the IT market for selected countries, to show the possibilities of this company to perform at the same. HG SPOT d.o.o. is a significantly competitive company engaged in the sale of IT products and equipment of other products of multimedia content and white goods. The company entered the Croatian market at a very young age, deals exclusively with the specialized profession, information technologies - production, sale and service of IT products. The customers have recognized HG SPOT d.o.o. as highly valuable, so HG SPOT d.o.o. is the most common choice of loyal customers in Croatia, and the recognition of its quality offer and success in the Croatian market gave it an incentive to penetrate and achieve competitiveness in the international market. This idea of business expansion requires the development and implementation of exit strategies of HG SPOT d.o.o. to enter the international market, where by the variety of its products and affordability and price resilience it could achieve progressive and profitable business success and become an internationally significant company in the IT sector.