Split-Dalmatia County can be widely used for the development of selective forms of tourism because it abounds in many advantages that are manifested mostly through natural beauty, mild Mediterranean climate, cultural attractions, clean Adriatic Sea and indented coast with many islands. Precisely because of all the natural and cultural attractions that the county abounds in, it is necessary to develop specific forms of tourism as much as possible, and to avoid the development of mass tourism as much as possible. Mass tourism has a number of negative consequences, some of which are major environmental pollution and the deterioration of cultural and historical heritage. Selective forms of tourism, unlike mass tourism, have the regenerative function of the destination in which they take place. In recent years, the Split-Dalmatia County has been developing in the direction of supporting the emergence of new and nurturing old selective forms of tourism, however, it is necessary to invest a lot of effort and work in creating a destination whose development will not be based solely on "sun and sea".