Title Uloga i razvoj zdravstvenog turizma
Title (english) The Development of Health Tourism
Author Martina Antonac
Mentor Aljoša Vitasović (mentor)
Committee member Branko Bogunović (predsjednik povjerenstva)
Committee member Aljoša Vitasović (član povjerenstva)
Committee member Mauro Dujmović (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2021-09-20, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Selektivni oblici turizma nastali su kao protuteža masovnom turizmu. Razni autori i
istraživači drugačije gledaju na turizam specijalnih interesa, radi čega ne postoji
jedinstvena definicija koja bi obuhvatila sve poznate oblike selektivnog turizma.
Zdravstveni turizam selektivni je oblik turizma koji uključuje wellness, lječilišni i
medicinski turizam. Bez prirodnih ljekovitih činitelja zdravstveni turizam se ne bi
mogao valorizirati budući da su vrlo bitan element za čovjekovo zdravlje. Potražnja
za zdravstvenom turizmom stalno je visoka, a stvaranje nove ponude je primarni cilj.
Čovjek danas brine o svom zdravlju više nego ikada, jer je svjestan da pravilnim i
zdravim načinom života, on sam utječe na vlastitu dobrobit.
Hrvatska ima veliki potencijal prirodnih ljekovitih činitelja koje već koristi u turističkoj i
zdravstvenoj ponudi na tržištu. Mogu se izdvojiti talasoterapija, klimatoterapija i
balneoterapija. Zbog izuzetno dobrog geografskog položaja, mogla bi iskoristiti svoj
puni potencijal u tom području na obali, ali i na kontinentu. Mnogi ljekoviti izvori na
području Hrvatske bili su korišteni još u doba antike. Svoju zdravstvenu svrhu nisu
izgubile do današnjih dana.
Abstract (english) Selective forms of tourism emerged as a counterbalance to mass tourism. Various
authors and researchers look at special interest tourism differently, which is why
there is no single definition that would cover all known forms of selective tourism.
Health tourism is a selective form of tourism that includes wellness, spa and medical
tourism. Without natural healing factors, health tourism could not be valorized as they
are a very important element for human health. Demand for health tourism is
constantly rising, and creating a new supply is the primary goal. People care about
their health more than ever, because they are aware that with a proper and healthy
lifestyle, they themselves affect their own well-being.
Croatia has a great potential of natural healing factors that it already promotes on the
tourist and health market. Thalassotherapy, climatotherapy and balneotherapy can be
singled out. Due to its extremely good geographical position, it could use its full
potential in that area on the coast, but also on the continent. Many medicinal springs
in Croatia have been used since ancient times. They have not lost their health
benefits to this day.
Keywords
zdravstveni turizam
prirodni ljekoviti činitelji
razvoj
Hrvatska
Istarske toplice
Keywords (english)
health tourism
natural healing factors
development
Croatia
Istarske toplice
Language croatian
URN:NBN urn:nbn:hr:137:978836
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
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Created on 2022-06-02 12:44:23