Title Turizam događaja i razvoj destinacije na primjeru grada Rovinja
Title (english) Tourism Events and Destination Development Following the Example of the City of Rovinj
Author Ana Kmet
Mentor Mauro Dujmović (mentor)
Committee member Aljoša Vitasović (predsjednik povjerenstva)
Committee member Mauro Dujmović (član povjerenstva)
Committee member Tamara Floričić (član povjerenstva)
Granter University of Pula Pula
Defense date and country 2021-05-13, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract U radu je bilo riječi o turizmu događaja i razvoju destinacije na primjeru grada Rovinja. Najprije se definirao turizam, i njegova suvremenih obilježja, a zatim turistička destinacija i njen turistički sustav, te atrakcije kao dio sustava turističke destinacije. Nadalje, bilo je riječi o turizmu događaja, njegovim vrstama i utjecajima na razvoj turizma destinacije, o događanjima kao turističkim proizvodima, turističkim atrakcijama i njihovim učincima, s posebnim osvrtom na brendiranje, imidž i konkurentnost destinacije. Također u radu su prikazani primjeri svjetskih događaja koji su utjecali na razvoj destinacije: Svjetsko nogometno prvenstvo, Olimpijske igre, karneval u Brazilu, Animafest Zagreb, te se objašnjavao utjecaj pandemijeCovid 19 na razvoj turizma događaja. Središnji dio rada predstavlja obradu turizma događaja u razvoju destinacije, na primjeru grada Rovinja, koji se nalazi u Istri, u Republici Hrvatskoj, pa se najprije objašnjava turizam događaja u Hrvatskoj, zatim turizam događaja u Istri, a potom turizam događaja u Rovinju. Opisan je i geografski položaj Rovinja, razvijenost turizma, utjecaj događaja na razvoj turizma u Rovinju, primjeri događaja kao turističkih atrakcija koji utječu na razvoj destinacije Rovinj: Etno Film Festival, Rovinj Jazz Festival, Dani komunikacija, Putovima rovinjskih delicija - eno-gastronomska manifestacija, Noć svetog Lovre, te manifestacija „Povorka batana s feralom i večerom u spaciu“. Nakon svega slijedi kritički osvrt na utjecaj turizma događaja na turistički razvoj destinacije.
Abstract (english) The paper discusse devent tourism and destination development on the example of the city of Rovinj. First, tourism was defined, and its contemporary features, and then the tourist destination and its tourist system, and attractions as part of the tourist destination system. Further more, there was talk about event tourism, its typesandim pacts on the development of destination tourism, events as tourist products, tourist attractions and their effects, with special reference to the branding, image and competitiveness of the destination.
The paper also presents examples of world events that influenced the development of the destination: the World Cup, the Olympic Games, the Carnival in Brazil, Animafest Zagreb, and explained the impact of theCovid 19 pandemic on the development of tourism events. The central part of the paper is the processing of tourism events in the development of the destination, on thee xample of the city of Rovinj, located in Istria, in the Republic of Croatia, so first explains tourism events in Croatia, then tourism events in Istria, and then tourism events in Rovinj. The geographical position of Rovinj, the development of tourism, the impactof events on the development of tourism in Rovinj, examples of events as tourist attractions that affectthe development of Rovinj are described: Ethno Film Festival, Rovinj Jazz Festival, Communication Days, Routes of Rovinj delicacies - eno-gastronomic event, the Night of St. Lawrence, and the event "Batana procession withl anternsand dinnerin the space". This is followed by a critical review of the impact of tourism events on the tourist development of the destination.
Keywords
turizam događaja
manifestacije
turizam događaja u Rovinju
Turizam događaja u Hrvatskoj
svjetski turistički događaji
utjecaj događaja na razvoj destinacije
manifestacije u Istri
Keywords (english)
tourism events
events
tourism events in Rovinj
Tourism events in Croatia
world tourism events
the impact of events on destination development
events in Istria
Language croatian
URN:NBN urn:nbn:hr:137:382849
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
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Created on 2022-06-09 08:32:50