This paper presents the legends and stories of northwestern Croatia. Northwestern Croatia includes Koprivnica-Križevci County, Varaždin County, Međimurje County, Krapina-Zagorje County and Zagreb County, as well as the City of Zagreb. Legends and stories are part of the oral tradition and have been passed down from generation to generation. Today, legends are valorized in tourism through various events. The Convention for the Safeguarding of the Intangible Cultural Heritage sets out the actions that States should take to preserve it. Legends were created to explain their history to the people, and they were transmitted orally. It is important to mention Professor Matija Valjavec, the first scientist who collected Kajkavian oral stories. The topics of the collected legends from the area of northwestern Croatia are diverse, from the Turkish occupation, legends related to castles, forts, saints, animals and love. Stories and legends can become a year-round tourist product by valorization, thus enriching the tourist offer of the destination.