The paper talks about digital marketing and branding of a tourist destination on the example of the Republic of Croatia. Elaboration of the topic is divided into three parts. The first part introduces the basics of digital marketing, presents a theoretical elaboration of today's trends and the importance of social networks as an integral strategy of digital marketing as well as mobile marketing, which is also very significant today when mobile devices are an everyday tool in all aspects of life. In the second part, there is theoretical elaboration of the importance of digital marketing in marketing strategies and activities related to the tourist destination, its role in branding the tourist destination and creating the expectations of tourists when visiting it. The third part analyzes examples of digital marketing and branding of Croatia as a tourist destination through the analysis of the web content of the Croatian Tourist Board, as well as some other touristic Croatian portals, and through the research of examples of activities of today's popular influencers in Croatian tourist destinations, which have also become a significant digital marketing strategy in business. Finally, a critical review and recommendations are presented regarding what has emerged from the analysis of the examples