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master's thesis
Afektivno računalstvo u poslovanju
Pula: University of Pula, 2023. urn:nbn:hr:137:814210
Cvek, Loris
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Cvek, L. (2023). Afektivno računalstvo u poslovanju (Master's thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:814210

Cvek, Loris. "Afektivno računalstvo u poslovanju." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:814210

Cvek, Loris. "Afektivno računalstvo u poslovanju." Master's thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:814210

Cvek, L. (2023). 'Afektivno računalstvo u poslovanju', Master's thesis, University of Pula, accessed 06 May 2024, https://urn.nsk.hr/urn:nbn:hr:137:814210

Cvek L. Afektivno računalstvo u poslovanju [Master's thesis]. Pula: University of Pula; 2023 [cited 2024 May 06] Available at: https://urn.nsk.hr/urn:nbn:hr:137:814210

L. Cvek, "Afektivno računalstvo u poslovanju", Master's thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:814210

Metadata
TitleAfektivno računalstvo u poslovanju
Title (english)Affective Computing in business
AuthorLoris Cvek
MentorVanja Bevanda (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberGoran Matošević (član povjerenstva)
Committee memberVanja Bevanda (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-06-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Afektivno računalstvo je relativno poznato područje proučavanja koje se bavi prepoznavanjem emocija pomoću određenog uređaja ili umjetne inteligencije. Cilj rada je istražiti kako i na koje načine afektivno računalstvo funkcionira i kako se primjenjuje u poslovanju. Hipoteza rada je da afektivno računalstvo pomaže i čini poslovanje jednostavnijim, kako za zaposlenike poduzeća u kojem se afektivno računalstvo koristi, tako i za krajnje korisnike koji te usluge koriste. Istraživanjem je utvrđeno da afektivno računalstvo uvelike poboljšava poslovanje i čini ga jednostavnijim. U radu je prikazan njegov utjecaj na marketing i digitalno oglašavanje; na koje se načine primjenjuje u automobilskoj industriji, te koji su digitalni poslovni modeli omogućeni njegovom primjenom, odnosno kakvi su utjecaji utvrđeni na suvremeno radno mjesto.
Abstract (english)
Affective computing is a relatively well-known field of study that deals with emotion recognition using a specific device or artificial intelligence. The aim of the paper is to investigate how and in what way affective computing works and how it is applied in business. The hypothesis of the work is that affective computing helps and makes business easier, both for the employees of the company where affective computing is used, and for the end users who use these services. The research found that affective computing greatly improves business and makes it simpler. The paper shows its influence on marketing and digital advertising; in which ways they are applied in the automotive industry, and which digital business models are enabled by its application, i.e. what impacts have been determined on the modern workplace of the industry.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:814210
Study programmeTitle: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management
Course: Informatics Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-06-26 12:30:23