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undergraduate thesis
Marketinške odluke u veleprodaji
Pula: University of Pula, 2023. urn:nbn:hr:137:694163
Čavarović, Matea
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Čavarović, M. (2023). Marketinške odluke u veleprodaji (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:694163

Čavarović, Matea. "Marketinške odluke u veleprodaji." Undergraduate thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:694163

Čavarović, Matea. "Marketinške odluke u veleprodaji." Undergraduate thesis, University of Pula, 2023. https://urn.nsk.hr/urn:nbn:hr:137:694163

Čavarović, M. (2023). 'Marketinške odluke u veleprodaji', Undergraduate thesis, University of Pula, accessed 01 June 2024, https://urn.nsk.hr/urn:nbn:hr:137:694163

Čavarović M. Marketinške odluke u veleprodaji [Undergraduate thesis]. Pula: University of Pula; 2023 [cited 2024 June 01] Available at: https://urn.nsk.hr/urn:nbn:hr:137:694163

M. Čavarović, "Marketinške odluke u veleprodaji", Undergraduate thesis, University of Pula, Pula, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:137:694163

Metadata
TitleMarketinške odluke u veleprodaji
Title (english)Marketing Decisions in Wholesale
AuthorMatea Čavarović
MentorDanijela Križman Pavlović (mentor)
Committee memberErik Ružić (predsjednik povjerenstva)
Committee memberDanijela Križman Pavlović (član povjerenstva)
Committee memberDragan Benazić (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2023-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Završni rad " Marketinške odluke u veleprodaji" govori o tome sa kojim se marketinškim odlukama svaki veletrgovac susreće. Teorijski dio upoznaje čitatelja sa pojmovima iz marketinga i distribucije, veleprodaje, ekonomskog značenja veleprodaje, uloge veleprodaje u kanalima distribucije te marketinških odluka u veleprodaji. Važno je da poduzeće poznaje tržište kako bi znali što kupci kupuju, te kako zadovoljiti njihove potrebe i želje. Analizom marketinških odluka u veleprodaji na primjeru poduzeća TDR d.o.o. dolazimo do zaključka da poduzeće veoma dobro posluje kako kod nas tako i u svijetu.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:137:694163
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Marketing Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-07-12 15:33:30