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undergraduate thesis
Digitalni marketing u turizmu
Pula: University of Pula, 2022. urn:nbn:hr:137:311993
Lončarić, Lara
University of Pula
Department of Interdisciplinary, Italian and Cultural Studies

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Lončarić, L. (2022). Digitalni marketing u turizmu (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:311993

Lončarić, Lara. "Digitalni marketing u turizmu." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:311993

Lončarić, Lara. "Digitalni marketing u turizmu." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:311993

Lončarić, L. (2022). 'Digitalni marketing u turizmu', Undergraduate thesis, University of Pula, accessed 09 January 2025, https://urn.nsk.hr/urn:nbn:hr:137:311993

Lončarić L. Digitalni marketing u turizmu [Undergraduate thesis]. Pula: University of Pula; 2022 [cited 2025 January 09] Available at: https://urn.nsk.hr/urn:nbn:hr:137:311993

L. Lončarić, "Digitalni marketing u turizmu", Undergraduate thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:311993

Metadata
TitleDigitalni marketing u turizmu
Title (english)Digital marketing in tourism
AuthorLara Lončarić
MentorIva Slivar (mentor)
MentorSanja Radolović (sumentor)
Committee memberAljoša Vitasović (predsjednik povjerenstva)
Committee memberIva Slivar (član povjerenstva)
Committee memberSanja Radolović (član povjerenstva)
Committee memberSanja Dolenec (član povjerenstva)
GranterUniversity of Pula
(Department of Interdisciplinary, Italian and Cultural Studies)
Pula
Defense date and country2022-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Razvoj Interneta doveo je do promjena u poslovanju pa se tako i pojavila potreba za digitalnim marketingom. Digitalni marketing postiže marketinške ciljeve pomoću Interneta i drugih tehnologija (e-pošta, web stranice) u kombinaciji s tradicionalnim medijima (TV, izravna pošta), a glavni oblici su SMS, televizija, radio te internet marketing (e-mail marketing, partnerski marketing, mobilni marketing,..). Postao je iznimno važan u turizmu jer većina novih turista pretražuje sadržaj na društvenim mrežama kako bi pronašli svoje novo putovanje jer je sve informacije moguće pronaći u samo par klikova. Valamar Riviera hoteli pokazali su se kao poduzeće koje je prepoznalo značaj digitalnog marketinga te ga svake godine unaprjeđuju i proširuju u korak s potrebama turista.
Abstract (english)
The development of the Internet led to changes in business and thus the need for digital marketing appeared. Digital marketing achieves marketing goals using the Internet and other technologies (e-mail, websites) in combination with traditional media (TV, direct mail), and the main forms are SMS; television, radio and internet marketing (e-mail marketing, affiliate marketing, mobile marketing,...). It has become extremely important in tourism as most new tourists search content on social networks to find their new trip as all information can be found in just a few clicks. Valamar Riviera hotels proved to be a company that recognized the importance of digital marketing and every year they improve and expand it in step with the needs of tourists.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:311993
Study programmeTitle: Culture and Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) kulture i turizma)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-09-08 10:12:21