Title Društveno odgovorno poslovanje na primjeru Općine Bale
Title (english) Corporate social responsibility on the example of the Municipality of Bale
Author Andrea Vellico
Mentor Kristina Afrić Rakitovac (mentor)
Committee member Violeta Šugar (predsjednik povjerenstva)
Committee member Kristina Afrić Rakitovac (član povjerenstva)
Committee member Roberta Kontošić Pamić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2023-09-21, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics General Economy
Abstract U ovom diplomskom radu obuhvaćen je pojam društveno odgovornog poslovanja, različita obilježja društvene odgovornosti te implementacija koncepcije u Hrvatskoj. Naglasak je na primjeni koncepcije u procesu upravljanja u Općini Bale – Valle. Globalni izazovi sa kojima se sve više susrećemo doveli su do potrebe za promjenama. Tržište je postalo sve konkurentnije i zahtjevnije, a potrošači informiraniji. Poduzeća su primorana pronaći novi način poslovanja za dugoročnu održivost vlastitih poduzeća. S obzirom na navedeno veliki značaj dobiva društveno odgovorno poslovanje. Društveno odgovorno poslovanje omogućuje da organizacije dobrovoljno obavljaju poslovanje na način da vode brigu o svim sudionicima na koje ono utječe i stvaraju zajedničke koristi. U Hrvatskoj koncepcija društveno odgovornog poslovanja još uvijek nije zaživjela u odnosu na ostatak svijeta. No, ipak postoje brojni primjeri koji dokazuju da se takav koncept implementira i da se podiže svijest o prednostima koje ono nosi. U Hrvatskoj bi primjenu trebali poticati državne, gradske i općinske uprave, educirati stanovništvo i služiti kao dobar primjer ostalima. Analizirajući poslovanje općinske uprave Općine Bale pokazalo je što ono zapravo znači za lokalno stanovništvo i ostale dionike. Istraživanje je pokazalo da je Općina Bale napredovala u implementaciji načela društveno odgovornog poslovanja te je prepoznato od strane lokalne zajednice. Također, Općina Bale je utjecala na povećanje zadovoljstva mještana, životni standard i doseljavanjem sve većeg broja stanovnika.
Abstract (english) This thesis covers the concept of socially responsible business, different characteristics of social responsibility and the implementation of the concept in Croatia. The emphasis is on the application of the concept in the management process in the Municipality of Bale - Valle. The global challenges we are increasingly facing have led to the need for change. The market has become increasingly competitive and demanding, and consumers are more informed. Companies are forced to find a new way of doing business for the long-term sustainability of their own companies. Considering the above stated, socially responsible business takes on great importance. Socially responsible business allows organizations to voluntarily conduct business in a way that takes care of all the participants it affects and create mutual benefits. In Croatia, the concept of socially responsible business has not yet taken root compared to the rest of the world. However, there are numerous examples that prove that such a concept is being implemented and that the awareness of its benefits is being raised. In Croatia, state, city and municipal administrations should encourage the implementation, educate the population and serve as a good example to others. Analyzing the business of the municipal administration of the Municipality of Bale, it showed what it actually means for the local population and other participants. The research showed that the Municipality of Bale made progress in the implementation of the principles of socially responsible business and that this progress was recognized by the local community. Also, the Municipality of Bale influenced the increase in the satisfaction of the locals, the standard of living and the immigration of an increasing number of inhabitants.
Keywords
društveno odgovorno poslovanje
općinska uprava
Republika Hrvatska
Općina Bale
mjerenje društveno odgovornog poslovanja
Keywords (english)
socially responsible business
municipal administration
Republic of Croatia
Municipality of Bale
measuring socially responisble business
Language croatian
URN:NBN urn:nbn:hr:137:382316
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Management and Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
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Created on 2023-09-24 09:20:39