Title Uloga certifikata B Corp u suvremenim uvjetima poslovanja
Title (english) The role of B Corp certification in modern business conditions
Author Sara Bajsar
Mentor Sabina Lacmanović (mentor)
Committee member Erik Ružić (predsjednik povjerenstva)
Committee member Sabina Lacmanović (član povjerenstva)
Committee member Dragan Benazić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2022-07-01, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Certificirane B korporacije su kompanije verificirane od strane B Laba kao
kompanije koje ostvaruju visoke standarde društvene i ekološke učinkovistosti. B Lab
certificira kompanije na temelju načina a koji stvaraju vrijednost za dionike koji nisu
dioničari, kao što su njihovi zaposlenici, lokalna zajednica i okoliš. Nakon što
kompanija prijeđe određeni prag uspješnosti na ovim dimenzijama, ona unosi
izmjene u svoj korporativni statut kako bi uključila interese svih dionika u fiducijarne
dužnosti direktora i službenika. Ovi koraci pokazuju da kompanija slijedi
fundamentalno drugačiju filozofiju upravljanja od tradicionalne korporacije usmjerene
na dioničare.
Certificirane B korporacije su društveno odgovorne te iskazuju značajnu brigu
o okolišu u kojem posluju, pružaju potporu lokalnoj zajednici te su orijentirane na
doprinos razvoju društva. Njima nije isključiva briga samo financijski rast i razvoj te
generiranja profita, već su u svoje poslovanje inkorporirale društvenu odgovornost
kao jedan od važnih poslovnih ciljeva. Primjeri dobre prakse pokazali su kako
usvajanje B Corp certifikata omogućuje kompaniji koja ga posjeduje dobar tržišni
položaj, te percepciju te kompanije u javnosti kao društveno odgovorne. Za sada je
najveći udio kompanija koje posjeduju certifikat u kategoriji mikro i malih poduzeća, a
certifikat je najrašireniji u SAD-u.
Abstract (english) Certified B corporations are companies verified by B Lab as companies that
achieve high standards of social and environmental efficiency. B Lab certifies
companies based on ways that create value for non-shareholder stakeholders, such
as their employees, the local community and the environment. Once a company
crosses a certain threshold of success on these dimensions, it amends its corporate
bylaws to include the interests of all stakeholders in the fiduciary duties of directors
and officers. These steps show that the company follows a fundamentally different
management philosophy than a traditional shareholder-focused corporation.
Certified B corporations are socially responsible and show significant concern
for the environment in which they operate, provide support to the local community
and are focused on contributing to the development of society. They are not only
concerned with financial growth and development and profit generation, but they
have incorporated social responsibility into their business as one of their important
business goals. Examples of good practice have shown that the adoption of the B
Corp certificate enables a company that has a good market position, and the
perception of that company in the public as socially responsible. So far, the largest
share of companies have a certificate in the category of micro and small enterprises,
and the certificate is the most widespread in the United States.
Keywords
poslovanje
B Corp certifikat
kompanije
globalno tržište
Keywords (english)
business
B Corp certificate
companies
global market
Language croatian
URN:NBN urn:nbn:hr:137:634256
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Management and Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2023-09-25 11:26:47