Title Heuristike, kognitivna psihologija i motivacija
Title (english) Heuristics, Cognitive Psychology and Motivation
Author Paola Ognjenović
Mentor Saša Stjepanović (mentor)
Committee member Dean Učkar (predsjednik povjerenstva)
Committee member Saša Stjepanović (član povjerenstva)
Committee member Daniel Tomić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2023-09-25, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics
Abstract Na temelju znanstveno – istraživačkih metoda u završnom radu može se uočiti da su se opisali i objasnili pojmovi bihevioralne ekonomije, heuristike, motivacije i kognitivne psihologije. Cilj ovog rada bilo je detaljnije razraditi navedene pojmove te objasniti njihovu primjenu u našoj svakodnevnici i u poslu.
Bihevioralna ekonomija je model koji proučava iracionalno ponašanje i racionalno ponašanje te je uvelike povezano sa psihološkim stajalištem pojedinaca i organizacije te na koji način oni donose odluke. Heuristike su modeli kada nam treba neko brzo rješenje, bez da tražimo puno informacija da bismo donijeli odluku koja nam je za to kratko vrijeme potrebna.
Nakon objašnjenja bihevioralne ekonomije, heuristika i njezinih vrsta, slijedi motivacija i njezina primjena u poslu, kako je stječemo i kako ona utječe na čovjeka. U našoj svakodnevnici i u poslu motivacija uvijek dolazi iznutra te trebamo imati želju ili cilj da bi poduzeli akciju, prešli prepreke i tako došli do cilja.
Ovaj rad završava objašnjenjem kognitivne psihologije te na koji način ona utječe na posao, na djelatnike i kakvu primjenu ima u praksi. Kroz pojašnjenje prikazuju se vrste empatičkog vođenja, psihičke funkcije kod zaposlenih, osnovne psihičke osobine i karakteristike ličnosti, uloga učitelja i učenika u psihologiji kod organizacijskog učenja te grupe osobina vođa i sljedbenika.
Abstract (english) Based on scientific and research methods in this final thesis, it can be seen that the concepts of behavioral economics, heuristics, motivation and cognitive psychology were described and explained. The aim of this final thesis was to elaborate the mentioned concepts in more detail and to explain their application in our everyday life and at work.
Behavioral economics is a model that studies irrational behavior and rational behavior and is largely related to the psychological point of view of individuals and organizations and how they make decisions. Heuristics are models when we need a quick solution, without looking for a lot of information to make the decision we need in that short time.
After the explanation of behavioral economics, heuristics and its types, follows motivation and its application in work, how we acquire it and how it affects a person. In our everyday life and in work, motivation always comes from within, and we need to have a desire or a goal in order to take action, overcome obstacles and thus reach the goal.
This paper ends with an explanation of cognitive psychology and how it affects work, employees and what application it has in practice. The explanation shows the types of empathic leadership, psychological functions of employees, basic psychological traits and personality characteristics, the role of teachers and students in psychology in organizational learning, and groups of characteristics of leaders and followers.
Keywords
bihevioralna ekonomija
heuristike
motivacija
kognitivna psihologija
Keywords (english)
behavioral economics
heuristics
motivation
cognitive psychology
Language croatian
URN:NBN urn:nbn:hr:137:187162
Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Course: Informatics Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2023-09-27 16:06:50