Event tourism on the example of Istrian County encompasses various parts of its creation. Through this paper, we talk about the tourism of events from early historical significance for humanity and up to the modern period that resulted in "new tourists", i.e. post-tourists who are specific because they are more experienced and more demanding than ever. Regarding the development of new or reshaping of old events, nowadays the emphasis is on differentiated, technologically accessible, simplified, ecologically and socially responsible, consumeristic, trendy event offers. Nowadays, innovations are much easier to implement due to technologically sophisticated possibilities and therefore there is a great demand for innovative different offers in the "sea" of similar offers for constantly different and new experiences. Although cultural tourism is certainly responsible for the emphasis and recognition of a destination as part of its sights, we are reaching a moment in modern tourism where novelties are sought in gastronomy, mastering some new knowledge, getting to know the tradition and history of the area where one is staying, learning foreign languages, religious wishes and communication with the domicile population, thus the creative aspect of tourism. In addition to the various mentioned novelties, the modern tourist is more than ever aware of the sustainability of a certain offer and destination and strives to preserve the cultural and artistic heritage, local gastronomy, crafts and the preservation of biodiversity. One of the main foundations of event tourism is, above all, forms of special interest tourism that offer a certain aspect of interest for every tourist, from sports and recreation, urban, natural environmental to volunteer events. Ultimately, in order for event tourism itself to gain significance, a certain boost in terms of marketing promotion and public relations is needed in order to reach the scale in which profitability and acceptance by tourists and the local community will be demonstrated at the end of the day.