The Mediterranean is an area of the Mediterranean Sea that connects three continents - Europe, Africa and Asia. Tourism is a very important branch of the economy in this area, and the number of tourists has increased significantly in recent decades. Tourists come to the Mediterranean because of the sun, the sea and the rich cultural and natural heritage. Also, tourists in the last few years are no longer just tourists but also travelers. They no longer want to be in just one destination. That is why tourist mobility is important. The subject of this paper is the Mediterranean and tourist mobility, and the challenges of tourism development in the Mediterranean. In the last few years a third mass movement has been unleashed in Europe – towards the interior. The aim of these trips is to discover or rediscover rural areas, mountains, adventure, trekking.... Now at the phase of final structuring, this third major vacation trend is progressing in Europe. From one main holiday to a much shorter holiday, to an average of eight days, to several short holidays, to a few weekend trips and to several days of excursions. This has forged a double process: of a significant increase in the number of trips made by Europeans and extraordinary loss of seasonality. During periods of military conflict, tourist destinations divide into critical (heavily penalised by it) and refuge (picking up those tourists who are afraid to go to the affected areas). The Balkan countries, Turkey and the traditional Arab states are emerging as much cheaper tourist destinations. The model of intensive coastal tourist development has offered cheap package holidays from the beginning. The model observes signs of exhaustion in a series of aspects, such as the abuse of territory and heritage. In this way, the total recovery of the sea becomes the most immediate objective of all the countries which live off tourism in this area.