prikaz prve stranice dokumenta Turistička ponuda u RH
  Download
PDF 975.67 KB
undergraduate thesis
Turistička ponuda u RH
Pula: University of Pula, 2022. urn:nbn:hr:137:021380
Stanić, Martina
University of Pula
Faculty of economics and tourism "Dr. Mijo Mirković"

Institutional repository: Digital Repository Juraj Dobrila University of Pula

Cite this document

Stanić, M. (2022). Turistička ponuda u RH (Undergraduate thesis). Pula: University of Pula. Retrieved from https://urn.nsk.hr/urn:nbn:hr:137:021380

Stanić, Martina. "Turistička ponuda u RH." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:021380

Stanić, Martina. "Turistička ponuda u RH." Undergraduate thesis, University of Pula, 2022. https://urn.nsk.hr/urn:nbn:hr:137:021380

Stanić, M. (2022). 'Turistička ponuda u RH', Undergraduate thesis, University of Pula, accessed 09 November 2024, https://urn.nsk.hr/urn:nbn:hr:137:021380

Stanić M. Turistička ponuda u RH [Undergraduate thesis]. Pula: University of Pula; 2022 [cited 2024 November 09] Available at: https://urn.nsk.hr/urn:nbn:hr:137:021380

M. Stanić, "Turistička ponuda u RH", Undergraduate thesis, University of Pula, Pula, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:137:021380

Metadata
TitleTuristička ponuda u RH
Title (english)Tourist offer in the Republic of Croatia
AuthorMartina Stanić
MentorAljoša Vitasović (mentor)
Committee memberBranko Bogunović (predsjednik povjerenstva)
Committee memberAljoša Vitasović (član povjerenstva)
Committee memberMauro Dujmović (član povjerenstva)
GranterUniversity of Pula
(Faculty of economics and tourism "Dr. Mijo Mirković")
Pula
Defense date and country2022-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Turizam je glavna grana u gospodarskom sustavu RH I zbog toga je u isti bitno kontinuirano ulagati kako bi se proširila turistička ponuda, sadržajem i kvalitetom. To je ujedno i način kako se boriti protiv sezonalnosti hrvatskog turizma. Hrvatska ima kulturnu i povijesnu baštinu, prirodne ljepote, ugodnu klimu, Jadransko more i mnoge druge prednosti kroz koje može razvijati konkurentan turistički proizvod. Primarno, treba prevazići baziranje na ponudi isključivo sunca i mora, te se orijentirati i na druge vrste turističkih proizvoda i tipove turizma. Kao regija, u tome je najbolja Istra koja kontinuirano ulaže u turizam, počevši od ljudskog kadra, ulaganja u različite tipove turističkih proizvoda, kontinuiranu promociju, brendiranje, ulaganje u hotelijerstvo i privlačenja investitora. Ostatak RH morao bi ići u istom smjeru kako bismo kao destinacija povećali konkurentnost na tržištu.
Abstract (english)
Tourism is the leading economic sector of the Republic of Croatia, and therefore it is important to continuously invest in tourism in order to provide better offer and quality in this branch. This is also a way to deal with seasonality in tourism which is a big issue. Croatia has a rich culture and history, pleasant climate, beautiful nature and Adriatic Sea and many other advantages through which it can develop a competitive tourism product. Primarily, it is necessary to overcome basing the offer in tourism exclusively on sun and sea but we need to focus more on developing other types of tourism products also. Istria is our main region in tourism, the most successful one, because she continuously invests in tourism, starting with investments in human resources, in different types of tourism products, in marketing and promotion, branding, in hotel industry and so on. Other regions in Croatia should follow her example in order to become more competitive on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:137:021380
Study programmeTitle: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management
Course: Tourism
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2023-10-10 09:53:51