The purpose of this work is to analyze the social network Instagram in the Ella Beauty beauty salon and to define terms such as social networks, influencers. Traditional marketing communication has changed with the development of the Internet and in practice it is no longer used to the same extent as before. With regard to the development of social networks, there is a great development of marketing through social networks, and for this reason this work deals with the most famous social networks, Instagram, Facebook and TikTok. Before the research and the conducted survey, all the most important concepts about the Ella Beauty beauty salon and which social networks the salon is used for are included in the work. The research of the impact of the social network Instagram on the users of the Ella Beauty salon determined the success of the quality of running the Ella Beauty Instagram profile, user satisfaction and tips for improving the management of the profile. The research was conducted using a digital anonymous survey conducted by 154 respondents. The results obtained by the survey confirmed the hypotheses.