Title Festivali u turizmu - motivacija, zadovoljstvo i ponašanje posjetitelja
Title (english) Festivals in tourism - motivation, satisfaction and behavior of visitors
Author Eugenija Posedel
Mentor Jasmina Gržinić (mentor)
Committee member Nikola Vojnović (predsjednik povjerenstva)
Committee member Jasmina Gržinić (član povjerenstva)
Committee member Slaven Bertoša (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2024-07-09, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Ovaj diplomski rad istražuje motivacijske faktore koji potiču posjetitelje na sudjelovanje u festivalima, te analizira kako kvaliteta festivala utječe na zadovoljstvo posjetitelja i njihovo buduće ponašanje. Cilj je dublje razumjeti elemente koji čine festivale privlačnim, te kako kvaliteta iskustva može oblikovati percepciju i odluke posjetitelja u vezi s prisustvovanjem sličnim događajima u budućnosti. Posebna naglasak stavljen je na transformacije i njihov utjecaj na posjetitelje. Digitalna transformacija kroz mobilne aplikacije i virtualnu stvarnost omogućuje bogatija iskustva, dok održive prakse povećavaju ekološku svijest i privlačnost festivala. Također, festivali uspijevaju potaknuti promjene kod ljudi, poboljšavajući njihovo zadovoljstvo, potičući osobni razvoj i mijenjajući njihove buduće percepcije i ponašanje u vezi s prisustvovanjem sličnim događajima. Uzimajući u obzir nekoliko odabranih međunarodno afirmiranih festivala kao što su Burning Man, Glastonbury i Las Fallas, dolazimo do raznolikih sadržaja koji stvaraju jedinstvena iskustva za posjetitelje. Ovi festivali se usredotočuju na pojedince, nudeći personalizirana i interaktivna iskustva koja zadovoljavaju različite interese i potrebe. Osim toga, primjenjuju održive prakse i doživljaj festivala. Njihova kontinuirana evolucija i sposobnost prilagođavanja novim trendovima i tehnologijama omogućuju im da ostanu relevantni i privlačni širokoj publici, čime značajno utječu na globalnu festivalsku scenu.
Abstract (english) This thesis explores the motivational factors that drive visitors to participate in festivals and analyzes how the quality of festivals affects visitor satisfaction and their future behavior. The aim is to gain a deeper understanding of the elements that make festivals attractive and how the quality of the experience can shape visitors' perceptions and decisions regarding attendance at similar events in the future. Special emphasis is placed on transformations and their impact on visitors. Digital transformation through mobile applications and virtual reality enables richer experiences, while sustainable practices increase environmental awareness and the attractiveness of festivals. Additionally, festivals succeed in promoting changes in people, enhancing their satisfaction, encouraging personal development, and altering their future perceptions and behavior regarding attendance at similar events. Considering several internationally renowned festivals such as Burning Man, Glastonbury, and Las Fallas, we encounter diverse content that creates unique experiences for visitors. These festivals focus on individuals, offering personalized and interactive experiences that cater to various interests and needs. Furthermore, they apply sustainable practices and integrate advanced technologies to improve the organization and experience of the festival. Their continuous evolution and ability to adapt to new trends and technologies enable them to remain relevant and attractive to a broad audience, significantly impacting the global festival scene.
Keywords
Međunarodni festivali
festivalski turizma
posjetitelji
motivacija
zadovoljstvo
ponašanje
transformacije.
Keywords (english)
International festivals
festival tourism
motivations
visitors
satisfaction
behavior
transformations.
Language croatian
URN:NBN urn:nbn:hr:137:648739
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2024-07-15 12:43:21