Title Menadžment u sportu - analiza na primjeru košarkaškog kluba
Title (english) Management in sports - analysis on the example of a basketball club
Author Sara Borić
Mentor Maja Vizjak (mentor)
Committee member Morena Paulišić (predsjednik povjerenstva)
Committee member Maja Vizjak (član povjerenstva)
Committee member Iva Slivar (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2024-07-12, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Organization and Management
Abstract Menadžment u sportu predstavlja ključnu kariku u postizanju uspjeha sportskih klubova, a analiza na primjeru košarkaškog kluba pruža uvid u aspekte efikasnosti promatranog područja. Na primjeru košarkaškog kluba Basket Girls Ancona, istražuju se različiti elementi menadžmenta, uključujući viziju i ciljeva, upravljanje financijama, ljudskim i prostornim resursima te čimbenike motivacije. Jedan od ključnih aspekata uspješnog menadžmenta u sportu je definiranje jasne vizije i postavljanje ciljeva kluba. Upravljanje financijama kluba ključno je za održivost i uspjeh. Ljudski resursi igraju ključnu ulogu u postizanju sportskih uspjeha i plasmanu. Motivacija članova kluba, podrška trenerima i igračicama od strane menadžmenta osnovna su pretposavka uspjeha. Nedovoljna motivacija igračica u klubu Basket Girls ukazuje na potrebu za aktivnijom podrškom jer je motivacija ekvivalent je za postizanje uspjeha. Menadžment treba prepoznati različite načine motiviranja svojih članova, uključujući slobodne dane i javno priznanje njihovih uspjeha. Menadžer kluba kontinuirano radi na razvoju vlastitih vještina i prilagođavanju promjenama kako bi se osiguralo dugoročno uspješno vođenje kluba. Menadžment u sportu zahtijeva angažman, stručnost i strast prema sportu. Kroz analizu na primjeru košarkaškog kluba Basket Girls Ancona, možemo zaključiti da se efikasan menadžment odražava na cjelokupnu uspješnost kluba.
Abstract (english) Management in sports represents a key link in achieving the success of sports clubs, and the analysis on the example of a basketball club provides insight into aspects of the efficiency of the observed area. On the example of the basketball club Basket Girls Ancona, various elements of management are explored, including vision and goals, management of finances, human and spatial resources, and motivational factors. One of the key aspects of successful management in sports is defining a clear vision and setting club goals. Managing the club's finances is key to sustainability and success. Human resources play a key role in achieving sports success and placement. The motivation of the club members, the support of the coaches and players from the management are the basic prerequisites for success. The insufficient motivation of players in the Basket Girls club indicates the need for more active support, because motivation is equivalent to achieving success. Management should recognize different ways to motivate their members, including days off and public recognition of their successes. The club manager continuously works on developing his own skills and adapting to changes in order to ensure the long-term successful management of the club. Management in sports requires commitment, expertise and passion for sports. Through the analysis on the example of the basketball club Basket Girls Ancona, we can conclude that efficient management reflects on the overall success of the club.
Keywords
menadžment
sportski menadžer
upravljanje košarkaškim klubom
efikasnost
upravljanje resursima
Keywords (english)
management
sports manager
basketball club management
efficiency
resource management
Language croatian
URN:NBN urn:nbn:hr:137:595789
Study programme Title: Business Economics; Finance, Economics, Financial Management, Management and Entrepreneurship, Marketing Management, Business Informatics, Tourism; specializations in: Finance, Accounting and Auditing, Marketing Management, Management and Entrepreneurship, Tourism, Business Informatics, Financial Management, Informatics Management Course: Management and Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
Terms of use
Created on 2024-08-27 21:55:13