In this paper, Croatian tourism is presented, first of all, from the point of view of the motivation of tourists and, accordingly, defined tourist products, which today have been shaped into recognizable types, i.e. forms of tourism. Namely, the mass development of mass tourism in the world was intensified immediately after the Second World War, and in Croatia twenty years later, in its almost original form, which is related to staying in the sun and the sea. This type of tourism, better known as SSS – (English Sun, Sea, Sand), dominates the world’s tourist destinations even today, but in the last decades of the last century, the process of the so – called diversification of the tourist product and the development of new types of tourism in accordance with the increasingly demanding tourist offer in Croatia. Thus, the following types of tourism appear: nautical, rural, health, transit, etc., and new types of tourism are constantly appearing. In recent times, a relatively slow process of repositioning Croatian tourism has begun, which includes: restructuring of most tourist companies, differentiation of tourist products, development of market-imposed activities, more intensive promotion using modern web technology, etc. At, the local level, they try to emphasize the specific features of the destination, and at the national level, tourism is focused on the Mediterranean, environmentally friendly tourist product.