Tourist boards play a key role in creating and implementing advertising campaigns that make destinations recognizable and attractive to different groups of tourists. The Tourist Board of Vukovar-Srijem County plays a key role in promoting and developing tourism in this region. Its importance is reflected in encouraging sustainable tourism, strengthening the local economy, and promoting cultural and historical events, such as the commemoration of Vukovar Remembrance Day and Ilok as a wine destination. The Tourist Board also collaborates with local communities and partners to develop infrastructure, educate tourism professionals, and attract new visitors. Working with local entrepreneurs and organizations enables a diverse tourist offer that includes themed tours, cultural events, and adventure activities, thus enriching the visitor's experience. The organization of cultural and sports events contributes to the attractiveness of the destination while at the same time promoting local culture and tradition. The involvement of local communities in tourism not only contributes to the local economy but also supports the preservation of cultural heritage. Sustainable tourism is important for tourist communities because it enables the long-term development of destinations while preserving natural resources and reducing the negative impact on the environment. Educating locals and tourists about the importance of sustainable practices helps preserve destinations for future generations. The role of tourist boards is crucial in the design and sustainable development of tourist destinations, thus contributing to economic progress, the protection of cultural and natural assets, and the creation of high-quality tourist products that attract visitors from all over the world.