The tourism offer of Slavonia heavily relies on the cultural offer not only of its cities but also of the surrounding areas that form its foundation. Slavonia's cultural heritage is well-known not only for its material aspects but also for its intangible cultural heritage. It includes folklore, traditional songs, dances like “Šokačko kolo”, and folk costumes that reflect the history and identity of the region. Attraction of this heritage lies in its authenticity and preservation of traditional customs, which attract tourists and culture enthusiasts. What sets Slavonia apart from more touristically developed Croatian coast and other parts of Croatia is its rich history, which has significantly influenced its cultural development. The impact of various cultures and regimes over the centuries is evident in the remains of cultural and historical monuments, as well as in oral traditions that have still been passed down from generation to generation. The tourism appeal of Slavonia’s intangible cultural heritage, as well as a research that has provided certain data, show that it is uneven and that it could and should have much greater impact, not only on respondents who are partly descendants of the region but also on potential visitors who may visit the area. The research described various solutions to improve the promotion of Slavonia and maximize its potential. The combination of knowledge, tradition, quality, and experience is the best example of how the integration of all the above mentioned values can enhance not only the tourism value of this region but also the quality of life for the local population.