Title Zdravstveni turizam u Republici Hrvatskoj
Title (english) Health tourism in the Republic of Croatia
Author Gabriella Gjevelekaj
Mentor Aljoša Vitasović (mentor)
Committee member Mauro Dujmović (predsjednik povjerenstva)
Committee member Aljoša Vitasović (član povjerenstva)
Committee member Tamara Floričić (član povjerenstva)
Granter University of Pula (Faculty of economics and tourism "Dr. Mijo Mirković") Pula
Defense date and country 2024-09-27, Croatia
Scientific / art field, discipline and subdiscipline SOCIAL SCIENCES Economics Trade and Tourism
Abstract Zdravstveni turizam u Hrvatskoj predstavlja rastući sektor koji spaja medicinske usluge s bogatom turističkom ponudom. Hrvatska, s dugom tradicijom lječilišnog turizma, povoljnim klimatskim uvjetima i prirodnim bogatstvima, postaje sve popularnija destinacija za zdravstvene turiste iz cijelog svijeta dok kvalificirani medicinski stručnjaci, moderna tehnologija i pristupačne cijene čine Hrvatsku atraktivnom destinacijom za zdravstvene turiste
Zdravstveni turizam donosi značajne ekonomske koristi Hrvatskoj. Povećava se broj turističkih dolazaka, raste potrošnja i otvaraju se nova radna mjesta. Osim ekonomskih koristi, zdravstveni turizam ima i društvene prednosti. Povećava se zdravstvena kultura lokalnog stanovništva, poboljšava se infrastruktura i podiže se kvaliteta zdravstvenih usluga.
Potrebno je osigurati ravnotežu između komercijalnih interesa i socijalne komponente zdravstvenog sustava. Važno je da razvoj zdravstvenog turizma ne ugrozi dostupnost zdravstvene skrbi za lokalno stanovništvo. Također, potrebno je kontinuirano ulagati u infrastrukturu, edukaciju kadra i promociju na međunarodnom tržištu.
Zdravstveni turizam u Hrvatskoj ima veliki potencijal za daljnji rast i razvoj. Kvalitetne medicinske usluge, prirodne ljepote i bogata kulturna baština čine Hrvatsku privlačnom destinacijom za zdravstvene turiste. Uz odgovarajuće planiranje i ulaganje, Hrvatska može postati vodeća destinacija za zdravstveni turizam, nudeći cjelovito iskustvo koje spaja liječenje, odmor i rekreaciju
Abstract (english) Health tourism in Croatia is a growing sector that combines medical services with a rich tourist offer. Croatia, with its long tradition of medical tourism, favorable climatic conditions and natural resources, is becoming an increasingly popular destination for health tourists from all over the world, while qualified medical professionals, modern technology and affordable prices make Croatia an attractive destination for health tourists
Health tourism brings significant economic benefits to Croatia. The number of tourist arrivals is increasing, consumption is growing and new jobs are being created. In addition to economic benefits, health tourism also has social benefits. The health culture of the local population is increasing, the infrastructure is improving and the quality of health services is being raised.
It is necessary to ensure a balance between commercial interests and the social component of the health care system. It is important that the development of health tourism does not threaten the availability of health care for the local population. Also, it is necessary to continuously invest in infrastructure, staff education and promotion on the international market.
Health tourism in Croatia has great potential for further growth and development. Quality medical services, natural beauty and rich cultural heritage make Croatia an attractive destination for health tourists. With proper planning and investment, Croatia can become a leading destination for health tourism, offering a complete experience that combines treatment, rest and recreation.
Keywords
zdravstveni turizam
prirodna bogatstva
destinacija
Keywords (english)
health tourism
natural resources
destination
Language croatian
URN:NBN urn:nbn:hr:137:417403
Study programme Title: Business Economics; Financial Management, Marketing Management, Management and Entrepreneurship,Tourism, Business Informatics; specializations in: Financial Management, Marketing Management, Management and Entrepreneurship, Tourism and Development, Business Informatics, Informatics Management Course: Tourism and Development Study programme type: university Study level: graduate Academic / professional title: magistar/magistra poslovne ekonomije (magistar/magistra poslovne ekonomije)
Type of resource Text
File origin Born digital
Access conditions Open access
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Created on 2024-11-26 12:48:09