In modern world, faced with escalating environmental challenges and the imperative of preserving the environment for future generations, the concept of sustainable development has become a crucial mandate. Sustainable development necessitates comprehensive changes in our way of life and resource utilization to achieve a balanced well-being for both present and future generations. This concept underscores the need for a balance between economic, social, and environmental aspects. The core of sustainable development lies in promoting awareness, changing attitudes, and adopting new practices among consumers. In this context, special emphasis is placed on the consumption of water, energy, and waste management, given their significant impact on the environment and sustainability. This graduate thesis explores various aspects of consumer motivation and habits regarding water consumption, energy usage, and waste management, investigating how these habits contribute to or hinder progress toward a more sustainable future. Through the analysis of psychological, social, and economic factors, the thesis identifies key motives that drive consumers toward responsible behavior regarding resources and the environment, as well as the barriers that impede them from adopting sustainable practices. The aim of this thesis is to gain a better understanding of these dynamics to inform and shape strategies that will encourage positive changes in consumer behavior, enhance overall sustainability, and contribute to environmental preservation for both present and future generations.