prikaz prve stranice dokumenta RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA
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undergraduate thesis
RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA
Slavonski Brod: University of Slavonski Brod, 2022. urn:nbn:hr:262:761967
Smolić, David
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Smolić, D. (2022). RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:761967

Smolić, David. "RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:761967

Smolić, David. "RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:761967

Smolić, D. (2022). 'RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA', Undergraduate thesis, University of Slavonski Brod, accessed 20 June 2024, https://urn.nsk.hr/urn:nbn:hr:262:761967

Smolić D. RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 June 20] Available at: https://urn.nsk.hr/urn:nbn:hr:262:761967

D. Smolić, "RESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:761967

Metadata
TitleRESTORAN "UNO" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA
Title (english)RESTAURANT "UNO" AS A COMPONENT OF THE TOURIST OFFER OF THE CITY OF SLAVONSKI BROD
AuthorDavid Smolić
MentorBiljana Lončarić (mentor)
Committee memberBiljana Lončarić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U radu je analiziran marketing program restorana „Uno“ u Slavonskom Brodu, uključujući osnovne i dodatne elemente marketing miksa. Nakon provedene analize, predložene su marketing strategije vezane uz proizvode te prodaju i distribuciju, kao i strategije komunikacije čije provođenje može unaprijediti poslovanje ovog ugostiteljskog objekta
Abstract (english)
The paper analyzes the marketing program of the restaurant "Uno" in Slavonski Brod, including basic and additional elements of the marketing mix. After the analysis, marketing strategies related to products and sales and distribution, as well as communication strategies, whose implementation can improve running of this restaurant, were proposed.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:761967
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-05 09:31:04