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undergraduate thesis
"KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA
Slavonski Brod: University of Slavonski Brod, 2022. urn:nbn:hr:262:034248
Smolić, Martin
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

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Smolić, M. (2022). "KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:034248

Smolić, Martin. ""KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:034248

Smolić, Martin. ""KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:034248

Smolić, M. (2022). '"KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA', Undergraduate thesis, University of Slavonski Brod, accessed 20 June 2024, https://urn.nsk.hr/urn:nbn:hr:262:034248

Smolić M. "KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 June 20] Available at: https://urn.nsk.hr/urn:nbn:hr:262:034248

M. Smolić, ""KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:034248

Metadata
Title"KUĆA PIVA" KAO SASTAVNICA TURISTIČKE PONUDE GRADA SLAVONSKOG BRODA
Title (english)"KUĆA PIVA" AS A COMPONENT OF THE TOURIST OFFER OF THE CITY OF SLAVONSKI BROD
AuthorMartin Smolić
MentorBiljana Lončarić (mentor)
Committee memberBiljana Lončarić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Gastro turizam je jedan od selektivnih oblika turizma na kojemu se zasniva turistički razvoj grada Slavonskog Broda. Pokretač ovog oblika turizma prvenstveno su gradski restorani koji, u okviru ugostiteljske ponude, distribuiraju svoje proizvode/usluge, kako lokalnom stanovništvu, tako i turistima. U radu je analiziran marketing program renomiranog slavonskobrodskog restorana „Kuća piva“, uključujući i osnovne i dodatne elemente marketing miksa. Razrađene su i marketinške strategije te taktike u segmentu promocije, sve u funkciji boljeg pozicioniranja restorana na tržištu.
Abstract (english)
Gastro tourism is one of the selective forms of tourism on which the tourism development of the city of Slavonski Brod is based. The driver of this form of tourism are primarily city restaurants that, within their catering offer, distribute their products/services both to the local population and to the tourists. The paper analyzes the marketing program of the renowned restaurant "Kuća piva" in Slavonski Brod, including basic and supplementary elements of the marketing mix. The paper also defines the marketing strategies and tactics in the promotion segment, all in the function of better positioning of this restaurant on the market
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:034248
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-10-05 09:38:19