Craft is the oldest form of business that has survived to this day, but not on such a large scale as before. Many opt for other forms of opening than opening a classic craft. The reason for this lies in the fact that it is the most risky form in the market area for the reason that it matches completely with its assets unlike other forms. On the other hand, we rely on the economic crisis that has brought radical changes in all spheres of business in the market. That crisis enters all spheres of human life and is inevitable for every person. The economic crisis began its beginnings in the United States of America, and like a domino it affected the rest of the world, so it did not bypass Croatia either. The years of recovery were long, and for each economy different depending on the measures. But while it has left a bitter mark in the mouths of most people, many theories have developed that are the cause of it. How to fight in the era of the new "crown" crisis will be explained at the trade Pekara Tolić, which is a family business 25 years long that survived the crisis in 2008, but successfully copes with the new.