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undergraduate thesis
NEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE
Slavonski Brod: University of Slavonski Brod, 2023. urn:nbn:hr:262:150091
Kljajić, Lea
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Kljajić, L. (2023). NEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:150091

Kljajić, Lea. "NEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:150091

Kljajić, Lea. "NEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:150091

Kljajić, L. (2023). 'NEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE', Undergraduate thesis, University of Slavonski Brod, accessed 14 March 2025, https://urn.nsk.hr/urn:nbn:hr:262:150091

Kljajić L. NEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2025 March 14] Available at: https://urn.nsk.hr/urn:nbn:hr:262:150091

L. Kljajić, "NEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:150091

Metadata
TitleNEW PRODUCT DEVELOPMENT ON EXAMPLE OF HAURDIĆ FURNITURE
AuthorLea Kljajić
MentorSanja Knežević Kušljić (mentor)
Committee memberSanja Knežević Kušljić (predsjednik povjerenstva)
Committee memberMaja Vretenar Cobović (član povjerenstva)
Committee memberAnita Kulaš Mirosavljević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Razvoj novog proizvoda predstavlja kreativan proces koji se sastoji od sedam faza, istraživanje ideja, izbor ideja, razvoj koncepcije proizvoda, poslovna analiza, razvoj proizvoda, testiranje tržišta i komercijalizacija koje rezultiraju stvaranjem novog proizvoda. Ideje za razvoj novog proizvoda tvrtka dobiva od internih ili eksternih izvora. Podlogu za razvoj ideja čini kreativnost koja se očituje kroz otvorenost, fleksibilnost, originalnost i upornost. Razvojem novog proizvoda na primjeru brodske tapetarije Haurdić istraženo je kako stvaranje novog proizvoda izgleda u praksi.
Abstract (english)
New product development is a creative process consisting of seven stages, idea research, idea selection, product concept development, business analysis, product development, market testing and commercialization that result in the creation of a new product. The company gets ideas for new product development from internal or external sources. The basis for the development of ideas is creativity, which manifests itself through openness, flexibility, originality and persistence. By developing a new product on the example of the Haurdić upholstery, it was investigated what the creation of a new product looks like in practice.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:150091
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-07-10 10:02:29