By reading picture books, children already at an early age begin to lay the foundations for mastering other very important skills, namely reading, writing and speaking. Fairy tales and picture books are the most important books in every child's life. Reading and retelling picture books and stories is one of children’s favorite activities. Even when they still can’t read or don’t understand the words, they turn the pages, looking at illustrations of fantasies and creating a vision of their own and wondrous world where they feel happy and safe. The paper talks about who the storyteller is, what he does and why it is important to tell stories, whether they are stories, fairy tales or life events. Also, one can see why it is important and what are the advantages of telling children's stories. The work shows that it is important to create storytelling, reading and pre-reading skills that are necessary for the child's further life. That is why it is important to encourage and create them. Reading to children, it is important to include them in the narration of the text read because we thus enrich their lexicon. Storytelling can be encouraged in various ways, and some of them are games, describing your day or telling a story you've read. And parents and educators are the child's biggest and most important encourager.