prikaz prve stranice dokumenta STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA
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master's thesis
STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA
Slavonski Brod: University of Slavonski Brod, 2023. urn:nbn:hr:262:264428
Medved, Ana
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Medved, A. (2023). STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:264428

Medved, Ana. "STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:264428

Medved, Ana. "STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA." Master's thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:264428

Medved, A. (2023). 'STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA', Master's thesis, University of Slavonski Brod, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:264428

Medved A. STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:262:264428

A. Medved, "STAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:264428

Metadata
TitleSTAVOVI POTROŠAČA PREMA KUPOVINI PUTEM INTERNETA
Title (english)CONSUMER ATTITUDES TOWARDS PURCHASING ON THE INTERNET
AuthorAna Medved
MentorVišnja Bartolović (mentor)
Committee memberMarina Stanić Šulentić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Prodaja putem interneta omogućuje kupcima da kupuju proizvode i usluge putem interneta, što im pruža praktičnost i širi izbor nad proizvodima i uslugama. Ono glavno kod ovakvog oblika prodaje je stvaranje internetske trgovine, prihvaćanje online plaćanja ili drugih oblika plaćanja, te upravljanje narudžbama i isporukom proizvoda. Za kupovinu putem interneta, te potrošače i njihovo ponašanje navode se ključni čimbenici koji utječu na to ponašanje kod kupovine putem interneta. Također, bitne su nove tehnologije, digitalne platforme i promjene trendova koje imaju važan utjecaj na ponašanje kupaca u ovom obliku kupovine. Prodaja putem interneta i dalje raste, te se mijenja s napretkom tehnologije, a kupci imaju sve veću mogućnost pristupa proizvodima i uslugama. Osnovni cilj rada je na temelju provedenog istraživanja obrazložiti stavove stvarnih potrošača u kupovini putem interneta.
Abstract (english)
Online sales enable customers to purchase products and services through the internet, providing them with convenience and a broader range of options. The main elements of this form of sales include creating an online store, accepting online payments or other forms of payment, and managing orders and product delivery. Key factors that influence consumer behavior in online shopping are highlighted, along with the significant impact of new technologies, digital platforms, and changing trends in shaping customer behavior in this mode of shopping. Online sales continue to grow and evolve with technological advancements, granting customers increasingly greater access to products and services. The primary objective of this study is to elucidate the perspectives of actual consumers in online shopping based on conducted research.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:264428
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-02 08:02:43