The media are key drivers in creating social changes. Social media play a big role in people's daily lives, starting from various advertising, news from all over the world and its connection. The media can be said to be part of the social structure in some way, i.e. if you want to convey some important and personal information, the best medium for that is conversation. With the advent of social media, there are significant changes in society. Newer media are gradually replacing older media such as printed matter. Namely, today it is increasingly rare to see a man sitting in a cafe reading a newspaper, rather than a man sitting in the same place and using a mobile phone, that is, social networks such as Instagram and Facebook. Each medium brings with it some advantages and disadvantages. The advantages of social media are long-distance communication, advertising and today, the most important of all is entertainment. Some of the shortcomings of the media are the lack of face-to-face communication, addiction, giving and receiving incorrect information, internet fraud, pedophilia and inappropriate content. The emergence of each new media is reflected in the creation of a new image of a particular society. Unfortunately, the media is becoming the main and only source of information, and this is precisely why changes are occurring in society today.