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undergraduate thesis
Preferencije kupaca u sektoru maloprodaje
Slavonski Brod: University of Slavonski Brod, 2023. urn:nbn:hr:262:091394
Ćosić, Ivona
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Ćosić, I. (2023). Preferencije kupaca u sektoru maloprodaje (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:091394

Ćosić, Ivona. "Preferencije kupaca u sektoru maloprodaje." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:091394

Ćosić, Ivona. "Preferencije kupaca u sektoru maloprodaje." Undergraduate thesis, University of Slavonski Brod, 2023. https://urn.nsk.hr/urn:nbn:hr:262:091394

Ćosić, I. (2023). 'Preferencije kupaca u sektoru maloprodaje', Undergraduate thesis, University of Slavonski Brod, accessed 20 June 2024, https://urn.nsk.hr/urn:nbn:hr:262:091394

Ćosić I. Preferencije kupaca u sektoru maloprodaje [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2023 [cited 2024 June 20] Available at: https://urn.nsk.hr/urn:nbn:hr:262:091394

I. Ćosić, "Preferencije kupaca u sektoru maloprodaje", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2023. Available at: https://urn.nsk.hr/urn:nbn:hr:262:091394

Metadata
TitlePreferencije kupaca u sektoru maloprodaje
Title (english)Customer preferences in the retail sector
AuthorIvona Ćosić
MentorVišnja Bartolović (mentor)
Committee memberMarina Stanić Šulentić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberMilan Stanić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2023-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Mechanical Engineering
Abstract
Rad pod naslovom Preferencije kupaca u sektoru maloprodaje usmjeren je preferencije pripadnika generacije Z. Ciljevi rada jesu, osim teorijskih određenja, opisati dosadašnja istraživanja preferencija kupaca u maloprodaji te ispitati preferencije na prigodnom uzorku. Ovaj je način odabran kako bi se dao doprinos proučavanju preferencija kupaca u suvremenom poslovanju i trgovini. Također, ovim se rezultatima nastoji pokazati kako je kod istraživanja pratiti pripadnost određenoj generaciji, dobi, mjestu stanovanja te korištenju tehnologije. Za sam rad je bilo važno odrediti pojmove kupac i potrošač te zadovoljstvo i preferencije. Teorijska određenja tako su postavila temelj istraživanju. U istraživanju je sudjelovalo 36 ispitanika. Svi su ispitanici studenti te studiraju u Osijeku, Slavonskom Brodu ili Vukovaru. Rezultati pokazuju kako su najvažnije odrednice u preferencijama blizina trgovačkog lanca, asortiman proizvoda te raspon cijena.
Abstract (english)
The work entitled as Customer preferences in the retail sector focuses on the preferences of members of generation Z. The goals of the work are, in addition to theoretical determinations, to describe previous research on customer preferences in retail and to examine preferences on a convenient sample. This method was chosen to contribute to the study of customer preferences in modern business and commerce. Also, these results try to show how it is in research to monitor belonging to a certain generation, age, place of residence and the use of technology. For the work itself, it was important to define the terms customer and consumer, as well as satisfaction and preferences. Theoretical determinations thus laid the foundation for the research. 36 respondents participated in the research. All respondents are students and study in Osijek, Slavonski Brod or Vukovar.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:091394
Study programmeTitle: Undergraduate Study in Mechanical Engineering
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka strojarstva (sveučilišni/a prvostupnik/ prvostupnica (baccalaureus/baccalaurea) inženjer/inženjerka strojarstva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2023-10-10 08:11:53