prikaz prve stranice dokumenta ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK
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master's thesis
ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK
Slavonski Brod: University of Slavonski Brod, 2021. urn:nbn:hr:262:192739
Bitunjac, Petra
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Bitunjac, P. (2021). ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:192739

Bitunjac, Petra. "ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:192739

Bitunjac, Petra. "ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK." Master's thesis, University of Slavonski Brod, 2021. https://urn.nsk.hr/urn:nbn:hr:262:192739

Bitunjac, P. (2021). 'ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK', Master's thesis, University of Slavonski Brod, accessed 17 February 2025, https://urn.nsk.hr/urn:nbn:hr:262:192739

Bitunjac P. ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2021 [cited 2025 February 17] Available at: https://urn.nsk.hr/urn:nbn:hr:262:192739

P. Bitunjac, "ULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:262:192739

Metadata
TitleULOGA MARKETING STRATEGIJE NA PRIMJERU KOMPANIJE FRANCK
Title (english)THE ROLE OF MARKETING STRATEGY ON THE EXAMPLE OF THE FRANCK COMPANY
AuthorPetra Bitunjac
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberIvona Blažević (član povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2021-07-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Marketing se u suvremenom svijetu odvija u svim sferama društvenih djelatnosti od same prodaje preko medicine, obrazovanja i sl. Za uspjeh poduzeća potrebno je kroz analize vanjskih i unutarnjih čimbenika, korištenjem različitih metoda analiza kreirati vlastitu i jedinstvenu strategiju koja će svako poduzeće izdvojiti na tržištu. Tema ovog diplomskog rada usmjerena je na pojmovno određenje marketing strategije na primjeru poduzeća Franck d.d. Ovim radom obuhvaćeni su svi elementi marketing strategije nužne za provedbu, te je provedena i financijska analiza poduzeća koja je u simbiozi sa samom strategijom.
Abstract (english)
Marketing in the modern world takes place in all spheres of social activities from sales through medicine, education, etc. For the success of the company it is necessary through the analysis of external and internal factors, using different methods of analysis to create its own and unique strategy. The topic of this thesis is focused on the conceptual definition of marketing strategy on the example of Franck d.d. This paper covers all elements of the marketing strategy necessary for implementation, and a financial analysis of the company was conducted, which is in symbiosis with the strategy itself.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:192739
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-07-12 09:59:41