A strategy is an action plan that an entrepreneur must take in order to realize his visions, define a mission and set goals. The strategy creates a general plan that contains all the individual plans of the company with which the stated goal can be achieved synergistically. When creating any business plan, it is important to examine the methods and goals of future business. It is important to identify each of the stages of developing a business plan and implement them in accordance with the set goals. Planning is part of a company’s strategy and is divided into long-term and short-term up to a year, with short-term planning often being monthly or quarterly. In order to do business in the hospitality industry, it is important to respect all legal and other legal regulations. The opening of the Night club „SIMS“ is an entrepreneurial venture by which the owner seeks to expand his business and give the city of Pleternica a new place where all those who want good fun will gather. The entrepreneurial idea itself has good foundations and good potential. A detailed marketing plan and carefully planned realization of the idea gives this business plan sustainability.