prikaz prve stranice dokumenta Digitalna tehnologija u funkciji marketinga
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undergraduate thesis
Digitalna tehnologija u funkciji marketinga
Slavonski Brod: University of Slavonski Brod, 2024. urn:nbn:hr:262:001309
Kraft, Matej
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Kraft, M. (2024). Digitalna tehnologija u funkciji marketinga (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:001309

Kraft, Matej. "Digitalna tehnologija u funkciji marketinga." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:001309

Kraft, Matej. "Digitalna tehnologija u funkciji marketinga." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:001309

Kraft, M. (2024). 'Digitalna tehnologija u funkciji marketinga', Undergraduate thesis, University of Slavonski Brod, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:262:001309

Kraft M. Digitalna tehnologija u funkciji marketinga [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:262:001309

M. Kraft, "Digitalna tehnologija u funkciji marketinga", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:001309

Metadata
TitleDigitalna tehnologija u funkciji marketinga
Title (english)Digital technology in the function of marketing
AuthorMatej Kraft
MentorMirko Cobović (mentor)
MentorMaja Vretenar Cobović (komentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
Committee memberMaja Čuletić Čondrić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Elektroničko poslovanje suvremeni je oblik organizacije poslovanja, koji podrazumijeva intenzivnu primjenu informatičke i internetske tehnologije pri ostvarivanju svih ključnih poslovnih funkcija tvrtke. Definicija digitalne tehnologije odnosi se na digitalne uređaje, sustave i resurse koji pomažu u stvaranju, pohranjivanju i upravljanju podacima. Marketing se može opisati kao sveobuhvatan proces planiranja, implementacije i kontroliranja strategija koje imaju za cilj stvaranje, komuniciranje i isporuku vrijednosti za potrošače. Cilj rada je prikazati sve veći razvoj digitalne tehnologije u današnjem svijetu, kako u poslovanju tako i u našim svakodnevnim životima. Digitalnim marketingom uvelike se povećava dostupnost informacija, kako trenutnim tako i budućim korisnicima.
Abstract (english)
Electronic business is a modern form of business organization, which implies intensive application of IT and Internet technology in the realization of all key business functions of the company. The definition of digital technology refers to digital devices, systems and resources that helps in creating, storing and managing data. Marketing can be described as a comprehensive process of planning, implementing and controlling strategies aimed at creating, communicating and delivering value to consumers. The aim of the work is to show the increasing development of digital technology in today's world, both in business and in our everyday lives. Digital marketing greatly increases the availability of information, both to current and future users.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:001309
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-24 06:26:20