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undergraduate thesis
UTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA
Slavonski Brod: University of Slavonski Brod, 2024. urn:nbn:hr:262:553017
Novosel, Ivona
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Novosel, I. (2024). UTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:553017

Novosel, Ivona. "UTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:553017

Novosel, Ivona. "UTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA." Undergraduate thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:553017

Novosel, I. (2024). 'UTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA', Undergraduate thesis, University of Slavonski Brod, accessed 27 November 2024, https://urn.nsk.hr/urn:nbn:hr:262:553017

Novosel I. UTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2024 November 27] Available at: https://urn.nsk.hr/urn:nbn:hr:262:553017

I. Novosel, "UTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:553017

Metadata
TitleUTJECAJ OGLAŠAVANJA NA DONOŠENJE ODLUKE POTROŠAČA
AuthorIvona Novosel
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberMaja Čuletić Čondrić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
oglašavanje je jedan ođ ključnih elemenata koji đoprinose odluci potrošača o kupnji proizvođa ili usluge, a Sam proces donošenja odluke o kupnji prolazi kroz nekoliko faza. Marketing strategije se temelje na tome da privuku pažnju ciljane populacije putem oglasa te na taj način utječu na odluku o kupnji proizvoda ili usluge. Prilikom kreiranja oglasa, glavni cilj je da se potrošači pronađu u porukama koje oglas šalje te se na taj način još odlučnije odluče na kupnju proizvoda ili usluga. oglašavanje proizvoda ili usluga se može ostvariti putem medija, Interneta, televizije' letaka, jumbo plakata i slično. Najčešća vrsta oglašavanja jest Internet oglašavanje jer se u današnje vrijeme Internet sve češće koristi, posebice za online kupnju te na taj način potrošači mogu dobiti korisne informacije o proizvodu ili usluzi ili navedenom poduzeću.
Abstract (english)
Advertising is one of the key elements that contribute to the consumer's decision to purchase a product or service, and the process of making a purchase decision goes through several stages. Marketing strategies are based on attracting the attention of the target population through advertisements and thereby influencing the decision to purchase a product or service. When creating an ad, the main goal is for consurners to find themselves in the messages sent by the ad, and in this way, decide even more decisively to buy the product or service. Advertising of products or services can be done through the media, the Internet, television, flyers, billboards, ancl the like. The rnost comrnon type of advertising is Internet advertising because nowadays the Internet is used more and more often, especially for online shopping, and in this way consumers can get useful inforrnation about the product or service or the company in question.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:553017
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-09-30 06:49:18