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master's thesis
STRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL
Slavonski Brod: University of Slavonski Brod, 2024. urn:nbn:hr:262:500439
Pavić, Antonia
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Pavić, A. (2024). STRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:500439

Pavić, Antonia. "STRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:500439

Pavić, Antonia. "STRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL." Master's thesis, University of Slavonski Brod, 2024. https://urn.nsk.hr/urn:nbn:hr:262:500439

Pavić, A. (2024). 'STRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL', Master's thesis, University of Slavonski Brod, accessed 10 January 2025, https://urn.nsk.hr/urn:nbn:hr:262:500439

Pavić A. STRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2024 [cited 2025 January 10] Available at: https://urn.nsk.hr/urn:nbn:hr:262:500439

A. Pavić, "STRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:262:500439

Metadata
TitleSTRATEGIJE MARKETINGA NA PRIMJERU PODUZEĆA RED BULL
AuthorAntonia Pavić
MentorAndreja Katolik Kovačević (mentor)
Committee memberAndreja Katolik Kovačević (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberMaja Čuletić Čondrić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2024-09-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Strategije marketinga su niz akcija koje su povezane i teže održivoj konkurentskoj prednosti. Strategija marketinga treba sadržavati karakteristike kao što su: odluka o poslovnoj svrsi, ciljevima, resursima, razvoju održive konkurentske prednosti i stvaranju sinergije. Za kvalitetnu strategiju marketinga potrebno je imati dobar strateški marketinški plan, jaku viziju i misiju kao i ciljeve. Postoje razna sredstva koja služe za izgradnju strategije marketinga. Segmentacija, odabir ciljnog tržišta i pozicioniranje služe kako bi se zadovoljile različite potrebe kupaca. Odabir strategije marketinga u poduzeću treba biti adekvatan kako bi se mogao i primijeniti. Red Bull je kompanija koja se bavi proizvodnjom energetskih pića i koja ima nenadmašnu marketinšku strategiju.
Abstract (english)
Marketing strategies are a series of actions that are connected and strive for a sustainable competitive advantage. The marketing strategy should contain characteristics such as: decision on business purpose, goals, resources, development of sustainable competitive advantage and creation of synergy. For a quality marketing strategy, it is necessary to have a good strategic marketing plan, a strong vision and mission as well as goals. There are various means of building a marketing strategy. Segmentation, target market selection and positioning are used to meet different customer needs. The choice of marketing strategy in the company should be adequate so that it can be applied. Red Bull is a company that produces energy drinks and has an unbeatable marketing strategy.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:500439
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2024-10-09 07:08:25