Marketing is one of the key characteristics for attracting the attention of target groups and promoting products or services. A company's marketing can reflect its ethics and social responsibility. Positive marketing campaigns can contribute to society and raise awareness of important issues, while negative examples show how unethical practices can have harmful consequences for a company's reputation. Therefore, the integration of ethics and social responsibility in marketing is becoming more and more important. Ethics in marketing implies honest and sincere activities that respect the rights of consumers. Social responsibility in marketing includes caring for the community, caring for the environment and caring for society in general. Campaigns that apply these values not only build customer trust, but also improve the company's reputation leading to long-term business success. Today, consumers increasingly appreciate eco logical products, as well as socially responsible companies. With the increase in environmental pollution, it is important to focus on sustainable production. Adopting high ethical standards and socially responsible business leads to a better reputation that can surpass other competitors on the market. Businesses that incorporate these principles into their marketing strategies will achieve long-term success as well as contribute to the community.