Quality is today considered the most important global phenomenon in both the organization of any business. Common to all definitions of the concept of quality is that the emphasis is placed on the consumer and the realization of his wishes and needs. Quality management focuses primarily on customer needs, and the result is reflected in achieving the organization's goals and creating a competitive advantage. Quality management tools help solve quality system problems. For the purposes of this paper, a survey was conducted at selected companies. The survey was conducted online via the Google form, and domestic companies were selected. Based on the obtained results, it can be concluded that the quality management process is important for the entire business and helps to achieve a competitive advantage. Although ISO certification greatly contributes to a better image of the company, it is not a condition for achieving a competitive advantage in the EU market. Most of the surveyed companies have a developed quality strategy in formal or informal form and experts who take care of the same. Companies recognize the importance of quality and consider it profitable to invest in its development and improvement.