In the study of entrepreneurship, the dominant theme of entrepreneurship is primarily the conditions for the development of any form. Future trends, and as such, include uncertainty and often the inability to predict measurable risks. In corporate entrepreneurship, entrepreneurial initiatives are taken over by all employees in the company, regardless of the level of organizational structure; actively participate in the process of identifying and using innovative opportunities, even if each company can find certain personalities that persist in developing innovative ideas, dedication Management to create entrepreneurial initiatives that are in line with the corporate strategy. Without decisive and entrepreneurial oriented management, the company is therefore unable to carry out long-term processes of innovation and invention. Since its inception, Coca-Cola differed with its unique recipe, a recognizable glass bottle who is design over the years changed, and a unique logo with a striking combination of red and white, which has all helped to point out and facilitate recognition. When we are studying and applying corporate entrepreneurship, it is easiest to say that this is a complex process involving the analysis of environmental factors and strength and weakness of the company, planning, defining and selecting marketing strategy, implementation of the Strategy, Control and Testing of Coca Cole HBC Croatia. Corporate Entrepreneurship is an effective response of marketing experts of multinational company and its employees to the changes and demands of the modern age.