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undergraduate thesis
UTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
Slavonski Brod: University of Slavonski Brod, 2022. urn:nbn:hr:262:395886
Lokmer, Martina
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Lokmer, M. (2022). UTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:395886

Lokmer, Martina. "UTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:395886

Lokmer, Martina. "UTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:395886

Lokmer, M. (2022). 'UTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA', Undergraduate thesis, University of Slavonski Brod, accessed 20 June 2024, https://urn.nsk.hr/urn:nbn:hr:262:395886

Lokmer M. UTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 June 20] Available at: https://urn.nsk.hr/urn:nbn:hr:262:395886

M. Lokmer, "UTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:395886

Metadata
TitleUTJECAJ ELEMENATA DISTRIBUCIJE NA ODABIR PRAKTICIRANJA SPORTSKIH PROIZVODA
Title (english)THE INFLUENCE OF DISTRIBUTION ELEMENTS ON THE CHOICE OF SPORTS PRODUCTS
AuthorMartina Lokmer
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Interdisciplinary Social Sciences
Abstract
Cilj rada bio je analizirati utjecaj elemenata distribucije na odabir prakticiranja sportskih proizvoda. Analiza je provedena anketom na uzorku od 357 entiteta odnosno ispitanika, prosječne kronološke dobi 24,5±7,46 godina. Za potrebe analize utjecaja elemenata distribucije na određeni odabir prakticiranja sportskih proizvoda koristio se obrazac koji je sadržavao 12 čestica. Svi sudionici su dragovoljno i anonimno ispunili on-line anketni obrazac. Ispitanici su iskazali stupanj svojeg slaganja sa svakom tvrdnjom na Likertovoj ljestvici od 1 - 5. Metode korištene prilikom obrade rezultata uključile su izračunavanje opisujućih statističkih parametara. Prema rezultatima istraživanja radno vrijeme (mogućnost vremenskog usklađivanja) predstavlja za promatrane potrošače najvažniji faktor distribucije, dok praćenje trendova (uvođenje novih sportskih usluga/programa i aktivnosti) predstavlja za promatrane potrošače najmanje važan faktor distribucije koji se reflektiraju ili bi mogli utjecati na odabir prakticiranja određenih tjelesnih/sportskih aktivnosti (programa/usluga) koji su ponuđeni u mjestu trenutnog boravišta ili prebivališta.
Abstract (english)
The aim of this thesis was to analyze the influence of distribution elements on the choice of practicing sports products. The analysis was conducted by a survey on a sample of 357 entities, with an average chronological age of 24.5 ± 7.46 years. For the sense of analyzing influence of distribution elements on the choice of practicing sports products, a questionnaire containing 12 items was used. All respondents voluntarily and anonymously completed an online questionnaire. Respondents expressed a degree of agreement with each statement on a Likert scale of 1 - 5. Methods of processing the results included the calculation of descriptive statistical parameters. The results of the research say that , working time (possibility time adjustment) is the most important distribution factor for the observed consumers, while trend monitoring (introduction of new sports services / programs and activities) is the least important distribution factor for the observed consumers. sports activities (programs / services) offered in the place of current residence or residence.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:395886
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-04 06:11:24