prikaz prve stranice dokumenta NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA
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master's thesis
NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA
Slavonski Brod: University of Slavonski Brod, 2022. urn:nbn:hr:262:165929
Dautović, Helena
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Dautović, H. (2022). NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:165929

Dautović, Helena. "NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:165929

Dautović, Helena. "NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:165929

Dautović, H. (2022). 'NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA', Master's thesis, University of Slavonski Brod, accessed 10 January 2025, https://urn.nsk.hr/urn:nbn:hr:262:165929

Dautović H. NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2025 January 10] Available at: https://urn.nsk.hr/urn:nbn:hr:262:165929

H. Dautović, "NAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:165929

Metadata
TitleNAVIKE PONAŠANJA POTROŠAČA HRANE KAO OSNOVE ZDRAVOG STILA ŽIVOTA
Title (english)HABITS OF FOOD CONSUMER BEHAVIOR AS A BASIS OF A HEALTHY LIFESTYLE
AuthorHelena Dautović
MentorHrvoje Sivrić (mentor)
Committee memberHrvoje Sivrić (predsjednik povjerenstva)
Committee memberMirko Cobović (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-06-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Detektirani problem istraživan u ovom radu su navike ponašanja potrošača. Svakom potrošaču može se pridružiti specifičan životni stil koji se manifestira kroz kupnju specifičnih proizvoda. Prikladan marketing omogućuje kupcima da pronađu proizvode koji će zadovoljiti njihove potrebe obzirom na životni stil. U radu su analizirani potrošači kroz anketu u kojoj je sudjelovalo 357 ispitanika prosječne kronološke dobi od 24,5 ± 7,46 godina. Od ukupnog broja anketiranih ispitanika 66,94% je bilo ženske populacije, a 33,06% muške populacije, od toga 38,09% zaposlenih, 61,90% nezaposlenih, te ukupno 63,30% studenata. U tablicama su prikazani deskriptivni pokazatelji mjernih varijabli uzoraka muške i ženske populacije, te uzorka zaposlenih i nezaposlenih. Uočene su razlike između uzoraka entiteta, pa je tako kod nezaposlenih i kod ženske populacije uočena veća osviještenost o zdravoj prehrani te konzumiranju iste u odnosu na zaposlene i mušku populaciju. Kao najveći uzrok nekupovanja i nekonzumiranja zdrave prehrane sve ciljane grupe navele su cijenu.
Abstract (english)
The problem detected in this paper is consumer behaviour habits. There is a specific lifestyle attributed to every consumer, which is manifested through the purchase of certain products. Proper marketing allows customers to find products that will meet their needs given the stated lifestyle. In this paper, consumers were analysed through a survey in which 357 respondents participated. Their average chronological age was 24,5 ± 7,46 years. Of the total number of respondents, 66,94% were women and 33,06% were men, of whom 38,09% were employed, 61,90% were unemployed, while 63,30% of participants were students. The tables show descriptive indicators of measurement variables of male and female samples, as well as samples of employed and unemployed respondents. Differences between entity samples were observed. The unemployed and the female population were more aware of a healthy diet and consumption compared to the employed and male populations. As the biggest cause of non-purchase and non-consumption of healthy dietary products, all target groups state the price.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:165929
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-04 09:49:10