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undergraduate thesis
VIRTUALNI MARKETING
Slavonski Brod: University of Slavonski Brod, 2022. urn:nbn:hr:262:498326
Rakitić, Anamarija
University of Slavonski Brod
Department of Social Sciences and Humanities

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Cite this document

Rakitić, A. (2022). VIRTUALNI MARKETING (Undergraduate thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:498326

Rakitić, Anamarija. "VIRTUALNI MARKETING." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:498326

Rakitić, Anamarija. "VIRTUALNI MARKETING." Undergraduate thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:498326

Rakitić, A. (2022). 'VIRTUALNI MARKETING', Undergraduate thesis, University of Slavonski Brod, accessed 11 June 2024, https://urn.nsk.hr/urn:nbn:hr:262:498326

Rakitić A. VIRTUALNI MARKETING [Undergraduate thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 June 11] Available at: https://urn.nsk.hr/urn:nbn:hr:262:498326

A. Rakitić, "VIRTUALNI MARKETING", Undergraduate thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:498326

Metadata
TitleVIRTUALNI MARKETING
Title (english)VIRTUAL MARKETING
AuthorAnamarija Rakitić
MentorMirko Cobović (mentor)
Committee memberMirko Cobović (predsjednik povjerenstva)
Committee memberHrvoje Sivrić (član povjerenstva)
Committee memberAndreja Katolik Kovačević (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-07-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Promocija proizvoda danas je gotovo nemoguća bez marketinga, a razvojem tehnologija i interneta razvio se i marketing. Može se reći da je dobio novo ruho koje je pomoglo tvrtkama da ostvare svoje ciljeve. Virtualni marketing je sve ono što na internetu tvori oglase, promocije, interakciju, komunikaciju. Virtualni marketing je glavni alat poduzeća u izgradnji promocijskih ciljeva i prodaje. U ovom radu detaljno je opisan virtualni marketing. Navedena su i analizirana hrvatska poduzeća koja u svom poslovanju primjenjuju digitalni marketing kao glavni alat poslovanja. Na kraju rada postavljena je i analizirana anketa u kojoj je postavljeno 19 pitanja i sudjelovalo 159 ispitanika. Rezultati ankete pokazali su da se danas većina ljudi koristi internetom u razne svrhe i upoznati su sa pojmom virtualnog marketinga, a neki od njih ga primjenjuju u svom poslovanju. Na kraju rada se došlo do zaključka da je virtualni marketing ključan dio poslovanja poduzeća i da je skoro u potpunosti zamijenio tradicionalne medije kao što su televizija, radio, novine.
Abstract (english)
Product promotion today is next to impossible without marketing and the developments in technology and the Internet also led to the development of marketing strategies. It can be said that it got a brand new image which helped companies fulfill their objectives. Virtual marketing consists of everything that makes up online advertisments, promotion, interaction and communication. Virtual marketing is the main tool that the companies use to build their promotion objectives and sales. This paper describes virtual marketing in detail. Croatian companies which use digital marketing as the main business tool in their operations have been listed and analysed. The end of the paper shows and analyses a survey comprising 19 questions in which 159 subjects had participated. The results of the survey show that most people use the Internet for various purposes and are acquainted with the idea of virtual marketing, and some even apply it in their businesses. The paper concludes that virtual marketing is a key part of companies' business operations and that it almost completely replaced the traditional media such as television, radio, newspapers. Product promotion today is next to impossible without marketing and the developments in technology and the Internet also led to the development of marketing strategies. It can be said that it got a brand new image which helped companies fulfill their objectives. Virtual marketing consists of everything that makes up online advertisments, promotion, interaction and communication. Virtual marketing is the main tool that the companies use to build their promotion objectives and sales. This paper describes virtual marketing in detail. Croatian companies which use digital marketing as the main business tool in their operations have been listed and analysed. The end of the paper shows and analyses a survey comprising 19 questions in which 159 subjects had participated. The results of the survey show that most people use the Internet for various purposes and are acquainted with the idea of virtual marketing, and some even apply it in their businesses. The paper concludes that virtual marketing is a key part of companies' business operations and that it almost completely replaced the traditional media such as television, radio, newspapers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:498326
Study programmeTitle: Professional study program in Management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-07-15 08:25:17