The environment is a dynamic and uncertain domain full of factors of different levels that directly or indirectly affect the organization. Modern companies are in constant interaction with the environment and are subject to its influences, and based on factors that affect companies, the environment can be considered business or internal, which can be influenced by the company, and external or external, or one that the company has no influence on. The external environment is divided into a business or task environment and a general, social or macro environment. The business environment includes participants from the immediate environment of the company, and an important part of it is the market of products and services, which includes three key elements: competitors, customers and suppliers. On the other hand, the general environment is the furthest from the company, which makes it difficult for the company to influence it. Analyzes of both types of external environment are performed through a number of different models and techniques. In the analysis of the general environment, the most important methods are: scanning of the general or social environment, ETOP analysis, analysis and assessment of vulnerability, analysis and assessment of technology, PESTLE model analysis; while the most commonly used for business environment analysis are: business.