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master's thesis
KUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA
Slavonski Brod: University of Slavonski Brod, 2022. urn:nbn:hr:262:088806
Tokić, Luka
University of Slavonski Brod
Department of Social Sciences and Humanities

Institutional repository: repository.unisb.hr

Cite this document

Tokić, L. (2022). KUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA (Master's thesis). Slavonski Brod: University of Slavonski Brod. Retrieved from https://urn.nsk.hr/urn:nbn:hr:262:088806

Tokić, Luka. "KUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:088806

Tokić, Luka. "KUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA." Master's thesis, University of Slavonski Brod, 2022. https://urn.nsk.hr/urn:nbn:hr:262:088806

Tokić, L. (2022). 'KUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA', Master's thesis, University of Slavonski Brod, accessed 13 September 2024, https://urn.nsk.hr/urn:nbn:hr:262:088806

Tokić L. KUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA [Master's thesis]. Slavonski Brod: University of Slavonski Brod; 2022 [cited 2024 September 13] Available at: https://urn.nsk.hr/urn:nbn:hr:262:088806

L. Tokić, "KUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA", Master's thesis, University of Slavonski Brod, Slavonski Brod, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:262:088806

Metadata
TitleKUPOVNO PONAŠANJE STUDENATA PUTEM INTERNETA
Title (english)PURCHASING BEHAVIOR OF STUDENTS THROUGH THE INTERNET
AuthorLuka Tokić
MentorVišnja Bartolović (mentor)
Committee memberMilan Stanić (predsjednik povjerenstva)
Committee memberVišnja Bartolović (član povjerenstva)
Committee memberMarina Stanić Šulentić (član povjerenstva)
GranterUniversity of Slavonski Brod
(Department of Social Sciences and Humanities)
Slavonski Brod
Defense date and country2022-09-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Internet je globalni komunikacijski medij, bez kojeg je komunikacija danas nezamisliva. Internet kupovina je naglo narasla u posljednjih nekoliko godina. Prema provedenoj anketi može se zaključiti kako je anketi pristupio veći broj žena, te da su ispitanici online kupovinu obavljali barem jednom u životu. Anketi je pristupio najveći broj studenata s druge godine diplomskog studija. Također, cilj je predočiti koji utjecaj ima online trgovina na svijest ispitanika. Dalje, ispitat će se povezanost između njihove učestalost kupnje preko interneta i dobi potrošača. Isto tako će se ispitati povezanost između prihvaćanja kupnje preko interneta i garancije internet prodavaonice. Između ostalog utvrdit na koji način potrošači plaćaju i preko kojih aplikacija. Rezultati ispitivanja provedena je između 110 studenta u Hrvatskoj, a rezultati su prikazani u grafičkom obliku.
Abstract (english)
The Internet is a global communication media, without which communication is unthinkable today. Online shopping has grown exponentially in the last few years. According to the conducted survey, it can be concluded that a larger number of women took part in the survey, and that the respondents have done online shopping at least once in their life. The survey was attended by the largest number of second-year graduate students. Also, the goal is to present the impact of online shopping on the news of the respondents. Next, the relationship between their frequency of online purchases and consumer profits will be examined. Likewise, the connection between the acceptance of online purchases and the guarantee of the online store will be examined. Among other things, determine how consumers pay and through which applications. The results of the analysis were conducted among 110 students in Croatia, and the results are presented in graphic form.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:262:088806
Study programmeTitle: Professional graduate study program in Management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-09-22 08:00:51