Technology has an enormous impact on tourism, so it is crucial that development of tourism doesn’t fall behind development of technology. Today, technology provides many advantages for tourism. On the offer side, destination’s promotion became global, information about tourist movement and habits are much more accessible and presentation of tourist attractions became diverse and sophisticated. On the demand side, technology provides information access at any time so the visitors are becoming considerably better informed when deciding about the trip, but also during their stay. Technology also has its application in cultural tourism. It is a type of tourism that served as an answer to mass tourism. It enables sustainable development, reduction of seasonality and preservation of cultural values and identity. Furthermore, cultural tourists have higher average daily consumption, higher education and they mostly avoid peak of the season for traveling, because they want to fully experience local culture. Croatia has developed a Strategy of cultural tourism development and, in last 15 years, is systematically investing in development of cultural tourism. Cultural tourism offers a possibility of applying (VR) virtual reality technology. By applying VR or AR (augmented reality) technology in presentation of cultural attractions, visitor has the opportunity to experience attractions in a more intense way, immersing in virtual world with more senses, which results in a new kind of emotions in tourist experience. Regarding to rich cultural heritage, city of Zadar has the potential to implement VR/AR technology on tourist offer. Concerning the research work, the research problem is insufficient application of new technologies in cultural tourism. The subject of research is analysis of connection between acceptance and use of new technologies and development of cultural tourism, that is, increasing number of visits in museums, cultural events and awareness of cultural heritage preservation. Analyzing results obtained by conducting a survey, it is established that there is a connection between application of new technologies and increase in number of visits to museums, but there is no connection to increase in number of visits to cultural events and also, there is no connection to awareness of cultural heritage preservation. However, data from all three hypotheses are useful and they create a new indicator in interrelation between new technologies and cultural tourism which will be used in future scientific researches.